Why the beacon revolution has been postponed
Tim Dunn is the director of mobile and strategy at Isobar US This was supposed to have been the year when the beacon invaded Main St.,...
Tagged: mobile application
Does Size Matter? Time to Demystify the Data Dilemma
When it comes to the data that helps brands and marketers understand what impacts their actions have in the marketplace, does size matter? Citing insightful...
FB gifts marketers mobile app ads options this holiday season
With holiday season round the corner, California-based social networking giant Facebook has launched mobile app ads option. “With the holiday season now on us, mobile...
How mobile & social are changing the game for creative professionals in APAC
Mobile and social media have proved to be platforms that consumers are spending significant time on but marketers are still decoding the right approach to...
ExchangeWire to Review 2014 at this Week’s TraderTalk TV Live!
ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series in front of a LIVE...
GNum out to bridge online and mobile communications
With a go-to-market strategy that’s centred on working with telco operators and not against them, for Singapore startup GNum Pte Ltd, it’s all about the...
How social media changes online shopping decisions in China, India
Social networks are significantly influencing online shopping choices of Asian consumers. The trend is most prominent in China and India. According to a recent A.T....
Gaming leads in-app monetisation: InMobi
Marketers and agencies are still working decoding the right marketing strategies for mobile and in the process, allowing for the mobile marketing ecosystem to attract...
It finally is Dentsu Aegis Network in China with new leadership structure
Dentsu Aegis Network has set up a new management structure for its business in China with the objective of integrating the two brands completely as it has...
Danone AQUA puts together Indonesia’s first ‘Instagram hunt’
As part of the activation for #AdaAQUA’s most recent communication, Danone AQUA Water has initiated Indonesia’s first Instagram photo hunt. Developed by VML Qais Indonesia,...
IAB Research Reveals Uptick in Mobile Usage During Commute Time in China, Providing Critical Advertising Opportunity for Marketers
Chinese Smartphone Users Interact with Mobile Ads Three Times More on a Daily Basis Than Their American Counterparts NEW YORK – A new research study...
Pavilia Hill, NWD, Innity partner for ‘audience-driven’ mktg push
As Hong Kong’s residential property market sees the emergence of different kinds of offers, The Pavilia Hill project was looking for something distinct to make...
Pavilia Hill, Innity partner for ‘audience-driven’ mktg push
As Hong Kong’s residential property market sees the emergence of different kinds of offers, The Pavilia Hill, a New World Development (NWD), project was looking for...
Data pick of the day: Mobile networking surges past 40%
Global Web Index released numbers showing digital devices that people are using to access social networking platforms. Globally, PCs and laptops might still be the...
WeChat to overtake WhatsApp as top messaging app in India: GWI
India has experienced a 113 per cent increase in the number of people utilising mobile messaging tools since 2013. According to Global Web Index’s study,...
’2013 and 2014 Was A Period Of Transition, 2015 Will Be A Different Story’
Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the European ad tech scene, and...
