Post-restructuring, Rev Asia aims for No 1 spot in ‘social news’
After making the tough decision to shut down several lines of business, Malaysia’s Rev Asia Holdings Sdn Bhd has embarked on a three-year roadmap that...
Tagged: media plan
Time Inc. Adds Audience Categories As ‘Programmatic Print’ Takes Off
AdExchanger | After launching programmatic print in February, Time Inc. on Friday unveiled a new phase of the sales initiative. It adds 12 audience categories...
Taking Content Beyond Its Awareness Roots
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Todd Anderman,...
Kantar Continues WPP’s Tech Blitz With BIScience Investment
AdExchanger | WPP-owned Kantar Media revealed Tuesday its strategic investment in digital media intelligence firm BIScience. The terms of the deal were not disclosed, but...
Marketers Need the Freedom to Choose Technology That Best Meets Their Needs
There is an immense amount of consolidation and diversification in the technology marketplace. Neil Nguyen, President and CEO, Sizmek, speaks exclusively to ExchangeWire about what these...
GroupM Partners with Networked Insights for Global Rollout of Marketing Analytics Platform
Exclusive Agreement Gives 27,000 Employees Access to Real-Time Social Web Insights for Media Planning that Connects Brands with Opportunity Audiences NEW YORK & CHICAGO –...
Are We Losing What It Means To Be Human In Our Quest For Programmatic Efficiency?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Is Facebook Forcing Publishers To Maintain an Outdated Strategy?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Peralta,...
Grave concern over tinderbox that is new media
Industry regulator MCMC said it is deeply concerned over how misinformation in the new media landscape could cause political and economic instability, and wants online...
Is Advertising Technology Making People’s Lives Easier?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
SodaStream Bubbles Up Digital, Out-Of-Home Activations
AdExchanger | SodaStream, a manufacturer of home carbonators, is letting some fizz out of its mass media activations to focus on increasing reach and frequency...
The Problem With Attribution
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
¿Se Habla Programmatic? A Publisher’s Guide to Learning Programmatic
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Maroon,...
Verizon Vice Deal; Nielsen International
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vice Is A Virtue At least it is for Verizon, which will...
AnyClip Raises $21 Million To Add A Higher Dosage Of Data To Video Ads
AdExchanger | AnyClip Media, which helps studios like Universal Studios and Warner Brothers distribute video content, has raised $21 million to beef up its product...
Ad Tech Fragmentation: A Marketer’s Worst Nightmare
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
