Ad Tech Fragmentation: A Marketer’s Worst Nightmare

Advertising news

• RGA launches brand design consulting practice in EMEA 17/04/2024
  The service is already available in the US and Australia.
• WPP's internal whistleblower reports rose by 64% in 2023 17/04/2024
  The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.
• Stereotypical ads missing out on India’s diverse consumer base: New report 17/04/2024
  The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
• Omnicom posts 4% organic growth in Q1, beats expectations 17/04/2024
  The agency group beat Wall Street estimates for the March quarter, with key sectors like advertising and media, precision marketing, experiential and healthcare fueling the ascent.
• Saving water doesn’t have to mean extreme measures, says PUB 17/04/2024
  In collaboration with VML, this new campaign by Singapore’s national water agency is a reminder that even the simplest efforts can help to conserve water.
• 40 Under 40 2023: Siddhant Lahiri, Forsman & Bodenfors 17/04/2024
  Having spent two decades shaping Southeast Asia's advertising landscape, Siddhant Lahiri has earned himself recognition for being a progressive strategist.
• Under-appreciated, overlooked and misunderstood: The life of a female creative 16/04/2024
  Research involving more than 50 female creatives shows there is a long way to go before we realise the full value of female creative talent.
• EBay reviews global media account 16/04/2024
  EssenceMediacom is the incumbent.
• Tech companies offer poor ad transparency, study finds 16/04/2024
  A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.
• M&C Saatchi tightens processes to cope with high-level departures amid restructure 16/04/2024
  Staff resignations have included Steve Martin and Jamie Wynne-Morgan from M&C Saatchi Sport & Entertainment.