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Kantar Continues WPP’s Tech Blitz With BIScience Investment

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AdExchanger |

WPP-owned Kantar Media revealed Tuesday its strategic investment in digital media intelligence firm BIScience. The terms of the deal were not disclosed, but Kantar and WPP clients will have access to BIScience’s platform, AdClarity, which lets advertisers run competitive benchmarking across 500,000 unique publishers and mobile apps to identify high-performing traffic sources. “Our footprint as… Continue reading »

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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