For B2B Marketers, Video Represents A Golden Opportunity
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bob Ray,...
Tagged: media plan
Personalization Shouldn’t Always Come First
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Total Automation May Put Publishers Back On The Map
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris O’Hara,...
Share Of Attention: Advertising’s Newest Time-Based Metric
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Media tablets sales volume in Vietnam up by 34%
The penetration of media tablets has deepened in Vietnam as more entry level models are introduced to provide affordable options to consumers in this emerging...
Second-Party Data About To Go Mainstream
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Brands Join the Gay-Marriage Celebration in Social Media
In the wake of the Supreme Court’s 5-4 decision that guarantees a nation-wide right to same-sex marriage, social media erupted in celebration. And a number...
Digilant Launches Consumer Persona Data Solution for Pinpointing New Audiences Programmatically
Innovative, Dynamic Offering Identifies Unique Insights to Improve Customer Targeting & Campaign ROI Boston – Digilant, a leading global programmatic media company that partners with...
Getting The DMP Integration Right
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
ExchangeWire Cannes Lions Special
In this Cannes Lions special, ExchangeWire brings you an update with video footage from event itself, with insights offered by in-house marketers, plus ad tech...
Razorfish, Omnicom Heavyweights Make The Leap To Merkle
AdExchanger | Merkle is bulking up in the talent department. The CRM agency snagged Razorfish COO Michael Komasinski to serve in a similar role within...
L’Oréal Beautifies Its Paid Media Investments With CRM
AdExchanger | L’Oréal, owner of 28 beauty lines including Garnier, Maybelline and Lancôme, knows consumers are increasingly multibrand shoppers. For years, it segmented customers simply...
Publishers Arming Themselves With Data To Fight For Programmatic Dollars
AdExchanger | Data-based buying requires data-based selling, a theme that ran through the Association of Magazine Media’s Programmania conference Thursday. Magazine publishers have an advantage...
Calling Out Suppliers of Fraudulent Inventory Will Go A Long Way
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
The Agency Perspective On Adblocking; Adobe Cloud’s Strong Growth
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blocking, Tackling The rise of ad blocking, the ad sector’s bogeyman of...
An Ad Tech Temperature Check
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
