Viewability: A Terrible Metric
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: Media Landscape
IAB and Podcast Networks to Seek Advertisers at Format’s First Broad Upfront
The Interactive Advertising Bureau is testing the podcast marketing waters with a special fall upfront featuring 20-minute presentations from digital audio’s big guns. AdLarge, Midroll,...
Burger King brings the heat to its menu — and social media for its ‘fiery chicken fries’
Burger King has realized that the best way to market to millennials is to bring the heat — both to its menu and to social media. The chain’s...
Yieldbot Hires Joel Hall as VP, Product
Marin Software Product Veteran Joins Yieldbot to Advance Automation and Integration its Media Technology Platform NEW YORK— Yieldbot, the industry’s leading media technology for real-time...
Viacom: TV Media 2.0 Will ‘Connect Viewing And Audience Data Deterministically’
AdExchanger | It’s a transitional time for TV companies. Viacom, like Fox and Disney, had a volatile fiscal third quarter. It missed its quarterly revenue...
What The Past Says About The Future Of Ad Tech
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Post-restructuring, Rev Asia aims for No 1 spot in ‘social news’
After making the tough decision to shut down several lines of business, Malaysia’s Rev Asia Holdings Sdn Bhd has embarked on a three-year roadmap that...
Time Inc. Adds Audience Categories As ‘Programmatic Print’ Takes Off
AdExchanger | After launching programmatic print in February, Time Inc. on Friday unveiled a new phase of the sales initiative. It adds 12 audience categories...
Taking Content Beyond Its Awareness Roots
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Todd Anderman,...
Kantar Continues WPP’s Tech Blitz With BIScience Investment
AdExchanger | WPP-owned Kantar Media revealed Tuesday its strategic investment in digital media intelligence firm BIScience. The terms of the deal were not disclosed, but...
Are We Losing What It Means To Be Human In Our Quest For Programmatic Efficiency?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Grave concern over tinderbox that is new media
Industry regulator MCMC said it is deeply concerned over how misinformation in the new media landscape could cause political and economic instability, and wants online...
Is Advertising Technology Making People’s Lives Easier?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
SodaStream Bubbles Up Digital, Out-Of-Home Activations
AdExchanger | SodaStream, a manufacturer of home carbonators, is letting some fizz out of its mass media activations to focus on increasing reach and frequency...
The Problem With Attribution
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
¿Se Habla Programmatic? A Publisher’s Guide to Learning Programmatic
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Maroon,...
