Marketers Should Worry About Math Education In The US
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: Media Landscape
We Can See Clear(er) Now: Parsing MRC’s Viewability ‘Version 2.0’
AdExchanger | “Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Ethan Van Auken,...
Programmatic TV Buying: The Nuance of ‘Inevitability’
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi,...
Not Missing a Beat: mPulse Mobile Confirms $1.7 Million of New Funding
On Wednesday, mPulse Mobile — a mobile experience-management company focused on consumer health and wellness — confirmed in a statement to the media that it...
IPG Mediabrands Taps Charles Godbold For New Media Intel Role
AdExchanger | Interpublic Group’s global media arm, IPG Mediabrands, has hired Charles Godbold as global director of media intelligence systems. Godbold starts Oct. 1 and...
BlackArrow Acquisition A Bid To Cozy Up With Buyer Dollars
AdExchanger | BlackArrow, a 13-year-old provider of live and video-on-demand ad products to TV operators, was acquired Monday by Cross MediaWorks, the owner of a...
Media Fragmentation Should Be On Every Marketer’s Mind
AdExchanger | The director of ad technology for Netflix, Tony Ralph, and director of marketing for Abe’s Market, Michelle Goldstein, will appear at AdExchanger’s Omni.Digital...
Terrestrial Broadcasters Downplay Size Of Streaming Audiences
AdExchanger | A troupe of traditional broadcasters has a message for media buyers: Your perception of audio streaming audiences is skewed, according to a study...
What’s Holding Back Programmatic In Latin America?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Advertisers: Manage Consumer Data Like Financial Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
On NBCUniversal’s Content Investments; PayPal Buys Modest
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Symbiosis Ad Age’s Jeanine Poggi asked some observers what NBCUniversal’s investments in...
You Are What You Buy
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
A New Agency Is Born; Comcast Gets Generous With Creators
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blank Canvas Horizon Media and Innocean Worldwide over the weekend launched an...
EBay Names CMO Following Split From PayPal
EBay has hired Suzy Deering, former CEO of digital advertising agency Moxie, as its chief marketing officer of North America, the company announced today. The...
The President’s Latest New Media Move: A Spotify Playlist
On vacation, President Obama likes to kick it with some Motown, 2000s hip hop and 60s-era Dylan, according to the Spotify playlist he released today....
Videa, Cox’s Video SSP, Plans Connections To Buy and Sell Sides
AdExchanger | Cox Media Group’s sell-side platform Videa is sinking more hooks into buy- and sell-side systems. Released earlier this year, Videa has since drummed...
