Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print
Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study...
Tagged: measurement
How The Weather Channel hunts for innovation
The Weather Channel has found an unlikely new application for its weather data — fitness. OutSider, the company’s new “biometeorological” app, lets runners measure and track how...
APAC Programmatic Survey Results Show Skills Gap, But Desire To Learn More
Programmatic advertising strategies devised by the top-tier management of digital marketing outfits are failing to trickle down to the teams that actually execute campaigns in...
Let’s Not Lose Sight Of The Real Power Of Programmatic
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger...
The audiobook can get a breakthrough this summer – Riidr.com
While the e-book market in Denmark has grown steadily in recent years, audiobooks had a harder time taking hold. According to the research agency Epinion...
Who’s Really Winning if CPA Programs Rule?
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger...
Week in Review: University R&D not aligned to national interests
Publishing research seen as more important than spawning disruptive startups Via DNA
The Cautious Courtship Of Programmatic And Linear TV
Procter & Gamble’s reported push to automate 70-75% of digital ad buys by year’s end underscores the convergence of TV, CPG marketing and programmatic media....
Taking robotics research to the next level a challenge
Because of the large number of patients and a lack of therapists, stroke patients usually don’t have the chance to get enough rehabilitation for a...
Tango Finds Engagement Actually Enhanced by Ads in Their Messaging App
The conventional wisdom has always held that, when it comes to P2P apps, most users are too busy in their media experience to be distracted...
For Google, Remaining ‘Device Agnostic’ is The Key to Mobile Dominance
What exactly constitutes a “mobile device”? It’s a debate that’s been going on for quite some time and revolves around whether the term includes smartphones,...
Small Biz Needs to Access Big Mobile Market
Heaven help small business owners. Often strapped for resources, and confused about how to boost business via the Internet, they often feel two steps behind...
Publishers, Let’s Talk Programmatic CPMs
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Facebook launches new mobile ad networkInside Facebook Audience Network
Details of Facebook‘s new mobile advertising network are now starting to come out, and it appears that this could have a major impact for the...
The Fading Divide Between Data Services And Digital Agencies
Just a few years ago, brands needed to be educated around the messaging and measurement technologies available in the digital age. That imperative has since...
Acxiom To Buy LiveRamp For $310M
Data management firm Acxiom will acquire LiveRamp, provider of a data onboarding software used by many in the advertising industry to match offline data to digital audiences for...
