Khan Academy takes a branding leap
The Khan Academy embarked on its journey to revolutionize learning online nearly a decade ago with its stated mission of providing free education for everyone. Now it...
Tagged: measurement
Mindshare partners with Next Billion
Mindshare has partnered with Next Billion to offer new-age solutions tailored to emerging market consumers. After the launch of the GEMS (growth and emerging market...
Addressable TV Will Be A ‘Massive’ Ad Category, If Cable Operators Are Willing
Rentrak sees surging interest in addressable TV advertising, according to Bill Livek, CEO of the audience measurement and data services firm. “We believe this will...
comScore acquires MdotLabs to augment non-human traffic detection
comScore acquired MdotLabs to augment the non-human traffic (NHT) detection methods used in the comScore Media Metrix and validated Campaign Essentials (vCE) product suites. The...
Confessions of a magazine editor: ‘An impossible job’
Being a magazine editor isn’t the glamorous gig it once was. Long martini lunches with fellow wags and expensive photo shoots have given way to frantic...
Why Buick is encouraging drivers to get out of the car and run
Buick is great at building cars. But fitness apps? One would think an automaker has an incentive to keep drivers in their cars, but with its...
Sizmek, comScore, Nielsen partner for performance metrics
Sizmek is offering marketers a tool with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data...
Saving Content Recommendation From A Click Bait Fate
It goes something like this: While scrolling through the latest coverage on Syria, or doing research on a work project, you reach the end of...
Rakuten to acquire stake in market research player AIP
Rakuten Inc. has reached an agreement with a group of shareholders, which includes the largest individual shareholder, of AIP Corporation (AIP), a Tokyo based online...
Collaboration Is Key In The Market For Success
AppNexus recently held its annual summit in Europe with a host of new product announcements, which while generally greeted by the market, did raise questions...
Garbage In, Garbage Out: Why Smart Trafficking Matters So Much
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger...
A new way to promote Mobile Apps on Twitter
One of Facebook‘s most important revenue streams is the advertising of mobile apps, helping developers convince users to download their new apps. Recently Twitter began...
Data pick of the day: 36% internet users write personal blogs
According to Global Web Index’ latest wave of research, 36 per cent of internet users aged 16-64 said that they wrote on a personal blog...
Wired: Online Ads Rake in More Money for Networks than Traditional TV
“If you’re sick of ads interrupting your viewing experience every time you stream TV shows online, here’s some bad news for you: They’re not going...
Time To Grow
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research....
Experience, precision planning… key traits of Chinese shoppers
As brands focus to understand the Chinese shopper, a common observation made is that, like other growth markets, unique traits and trigger define shoppers in...
