Research from Altimeter Group released Tuesday predicted that content marketing tools will begin to consolidate and eventually merge with marketing tech solutions. “The major vendors—Adobe,...
As the growing number of smart TVs and connected devices cause further fragmentation, de-duped cross-platform measurement has become the media planner’s imperative. Nielsen and comScore are...
Plans to create the biggest agency in history have fallen apart. Here are the winners and losers of the Publicis-Omnicom deal that was never meant...
At its NewFront event last week, Time Inc. unveiled partnerships with Nielsen and comScore’s cross-platform measurement solutions to simplify the digital ad-buying process. TV-online audience...
Ogilvy & Mather Beijing and The Center for Psychological Research Shenyang have joined hands to raise public awareness of the detrimental effects of verbal abuse...
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/04/2014
There are those within the digital advertising industry who argue its fraud problem attracts undue attention. Advances in the measurement of viewable impressions and attribution...
Over the years a variety of strategies, tactics, and tools have come and gone in the world of online marketing. However, one tool that continues...
It is not surprising that most netizens in Singapore discuss stocks and foreign currency investments, considering the market is the regional financial and investment hub....
Compared to mobiles or laptops, it appears that sharing devices is a trend much more pronounced in tablets. Data from Global Web Index indicates that...
Facebook is increasingly focused on connecting audiences across screens and channels, and helping clients measure those results. Director of advertising measurement for North America Graham...
Notwithstanding months of expressed concern by industry analysts and market watchers that Apple’s iPhone 5s is losing its luster in the smartphone arena, nothing could...
Turning the corner and putting its money where its mouth is, IBM is doing more than just talking about the power and potential of digital...
Rob Leathern, the CEO of Optimal Inc. who sold his company to Brand Networks last year for $35 million, is sailing for new shores. The...
The time has come for digital marketers to take a page from Madonna’s playbook as they address the challenges of marketing in this new day...
China is set to be the largest digital economy globally. The number of internet users in the market is already challenging the status of United...
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