by Copenhagen INK ·
Procter & Gamble’s reported push to automate 70-75% of digital ad buys by year’s end underscores the convergence of TV, CPG marketing and programmatic media. “The closer we can tie shopper cart data to media, the stronger we get,” said Jen Mennes, director of media and public relations for Post Foods, during The Advertising Research […]
Via: AdExchanger
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Copenhagen INK
Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.
by Copenhagen INK · Published 18/10/2013
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