GPShopper Brings New Mobile Marketing Resources to Retail
With the holiday shopping season fast approaching, it’s a great time of year to introduce new mobile marketing solutions for retailers large and small. To...
Tagged: marketing
Retailigence Is Latest To ‘Close The Loop’ On In-Store Transactions
Retail brands, and the vendors that serve them, continue to obsess about how to bridge the gap between online intent and offline sales. Retailigence, the...
Registration Continues for Thursday’s Emergency Mobile Marketing Webinar
As MMW has been reporting in recent weeks, the FCC will soon begin enforcing a strict new set of rules governing marketing calls and text...
Barclaycard’s three step process for resetting the marketing agenda
When he started in his current role six months ago Hussey quickly realised that the team was in ‘order-taking mode’, working on pet projects for...
Experian Debuts Mobile Consulting Services
According to the latest industry research, mobile banking will grow 300 percent by 2016. To capitalize on this mammoth opportunity, Experian is launching a mobile...
How Tiny Startups Like Hello and 800Razors Are Stealing Share From CPG Giants
Craig Dubitsky may represent big packaged-goods companies’ worst nightmare, but there’s a good chance they may not have even noticed him. He’s a small part...
Location Marketing: London recycle bins track pedestrians as they pass
A very unique advertising service has recently run a test program which uses mobile wifi to track individual pedestrians as they walk down the street....
Xbox One’s Data Treasure Trove Could Reshape Marketing
Forty-nine days from an Xbox One rollout that could make or break one of Microsoft’s most successful brands, the key marketing executive behind the launch...
CMOs Talk Big TV And Big Data At ANA’s Annual Confab
Breaking: The sizzle reel still has legs. Two thousand attendees at the Association of National Advertisers’ annual Masters of Marketing conference were treated to numerous...
iPhone 5s Ranks as The Top Smartphone Seller at Major U.S. Carriers
Apple’s iPhone 5s has knocked the Samsung Galaxy S4 out of the top sales spot at the nation’s top four U.S. carriers. The latest tracking...
Forrester Scores Audiences On Propensity To Engage Marketers On Social Sites
However much click tracking, psychographic surveying, and big data analysis marketers do, few have a solid understanding of how their customers engage with social marketing...
Apple takes over as worlds most valuable brand
This story is less about mobile advertising and marketing specifically, but more about the overall perception of value in the marketplace. For many years, the...
Infographic: Proof That Social Media Marketing ROI is Real
A new infographic from Psoshul demonstrates in compelling fashion how 10 different companies effectively used social media marketing to boost sales and customer interest in...
Samsung Taps PayPal to Simplify Mobile Payments
Carey Kolaja, VP of Global Product Solutions at PayPal, says Samsung has turned to PayPal to simplify the mobile payments process for its global army...
Staples Builds Out Data-Driven Outfit With Runa Acquisition
Staples’ acquisition today of San Mateo-based conversion marketing platform Runa is one more building block in the brand’s plan to construct a data hub within...
More Companies Focusing on Geo-Targeted Mobile Advertising
Engage Mobility tells MMW that the provider of mobile marketing technologies and solutions has now implemented location-based mobile marketing using geo-fencing and geo-targeting. The aim...
