Sherwin Williams Uses Google Glass to Turn the Real World Into Paint Colors
With Sherwin Williams’s new Google Glass app, consumers can turn everyday items into paint colors with nothing more than a wink or a voice command....
Tagged: marketing
Google, Apple Top Coca-Cola as The World’s Most Valuable Brands
Coca-Cola is losing its luster as a global brand, at least when its competing with Google and Apple. Apple and Google, respectively, took the top...
Boost Mobile May Carry Apple’s iPhone 5S and 5C, Says Source
As a handful of U.S. carriers in the U.S. prepare to join AT&T, T-Mobile, Verizon, and Sprint this week by similarly introducing Apple’s new iPhone...
Ad Blitz Begins for Online Poker: Win Real Money in Your Underwear?
One company has had the digital table to itself since Nevada legalized online poker for real money this year: Station Casinos, which introduced its Ultimate...
StackMob Wants to Fuel Growing Mobile Ecosystem with New Service
Cloud-based mobile platform provider StackMob is busy plugging away at the new StackMob Service Partner Program, which is designed to help equip app development companies,...
Virgin Mobile to Carry Prepaid iPhone 5S, 5C October 1st
Virgin Mobile plans to launch Apple’s iPhone 5S and 5C on its network next week. Starting October 1st, the prepaid wireless carrier will offer both...
Rocket Fuel Panel Tackles Big Data Opportunity
Figuring out how to leverage the overwhelming amount of data they collect is a critical challenge for advertisers, and one that spans industries. To shed...
Small U.S. Carriers Launching iPhone 5S, 5C Next Week
Next week, a handful of small U.S. mobile carriers will welcome Apple’s two new iPhones to their respective networks. As of this writing, Apple’s iPhone...
Brandscreen and Innity partner
Regional – Ad network Innity, Brandscreen and Japanese supply side platform YieldOne have partnered, in a move that sees further consolidation in the digital media...
Microsoft Doubles Down on Surface Marketing Despite $900 Million Write-down
Undeterred by a massive write-down of its first generation of tablets, Microsoft will aggressively market its updated line of Surface devices after working to address...
Infographic: From Steve Jobs to Mark Zuckerberg, What’s The Anatomy of a Great CEO?
For as dissimilar as some of the world’s top CEOs may be in terms of their most celebrated personal and professional attributes, there are some...
BlackBerry Inks Deal to Go Private
BlackBerry has just announced that it will be taken private by a group led by Fairfax Financial Holdings. After Friday’s devastating news that more than...
Why pitching isn’t just about creatives
Singapore – Rather, it should be a time to assess an agency’s competencies and chemistry, says Mangham Gaxiola’s Stephen Mangham. Here’s how the agency worked...
BlackBerry to Cut 4,500 Jobs Just Months After Rebranding
Smartphone maker BlackBerry is laying off 4,500 employees and planning to record a $930 million to $960 million write-down on its inventory due to poor...
Wall Street Nervously Watching Apple Stores on Friday
As the new iPhone 5S and iPhone 5C arrive at Apple stores today, shares of AAPL are trading without much upward or downward movement. Investors...
At last, the killer app for NFC: Free Beer!
Over the past 10 years there have been volumes written about the potential of using NFC for mobile payments. But no matter how much support...
