Staples Builds Out Data-Driven Outfit With Runa Acquisition

Staples’ acquisition today of San Mateo-based conversion marketing platform Runa is one more building block in the brand’s plan to construct a data hub within its own four walls. Although the terms of the deal were not disclosed, Staples spokesman Mark Cautela tells AdExchanger, “We looked at this primarily as a technology acquisition, but also […]
Via: AdExchanger

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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