Location Marketing: London recycle bins track pedestrians as they pass

renew_title.jpgA very unique advertising service has recently run a test program which uses mobile wifi to track individual pedestrians as they walk down the street.

Although it clearly raises some issues around privacy, such technology would certainly open up some very interesting opportunities in marketing. (more…)

Via MobiAD

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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