—Mark Ellis Appointed President and Chief Operating Officer, Time Inc. Sales and Marketing; To Head Automotive Category— —Greg Schumann Appointed President, Pharmaceuticals, Time Inc. Sales...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 11/02/2016
Twitter can’t catch a break. After several quarters of audience struggles, in the fourth quarter of 2015 the company tried two big things to get...
Report highlights interactive video’s ease-of-use, accessible cost, and high customer engagement as key marketing drivers in 2016 BOSTON – Brightcove Inc. (NASDAQ: BCOV), the leading...
Fiona Forbes has joined Ogilvy Impact, Australia’s employee engagement and change communication agency, in the position of Director. Ms Forbes is a highly experienced senior...
A California man isn’t feeling the love. In fact, he’s suing Victoria’s Secret for purportedly bombarding him with about 100 unwanted text message ads in...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | Neustar’s marketing services revenue grew 23% to $51.1 million YoY in the fourth quarter, and climbed 16% to $170.4 million for the full year 2015....
AdExchanger | Online stock trading company TD Ameritrade is investing more in mobile advertising – but is struggling to determine the impact. “Measurement continues to be...
AdExchanger | Why a user deletes an app is just as important as why that person decided to download in the first place. “Uninstalls are...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 27/01/2016
The Interactive Advertising Bureau Education Foundation and its iDiverse initiative said Monday that they are creating an entry-level training, certification and job placement pilot program...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 23/01/2016
There’s a new top marketer falling into the Gap. Craig Brommers, a marketing veteran from Abercrombie & Fitch and Speedo, was appointed senior VP and...
Here comes Startup India. It’s the latest from IUndian Prime Minister Narendra Modi, who just introduced a set of initiatives aimed at helping the country’s...
AdExchanger | All presidential campaigns must contend with factors that tilt the playing field to one party or another, such as electoral districts, state demographics...
Publicis Groupe founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th anniversary this year. When it all started in a little Parisian apartment on...
SnApp, a developer of mobile applications for real estate agents, is tearing it up these days. In one spectacular feat, SnApp successfully built 1,000 mobile...
AUSTIN, Texas – OneSpot, the Content Sequencing® platform, announced it has appointed Jon Driscoll as chief revenue officer. Driscoll joins the company from Spredfast, the...
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