B2B Marketers Believe Content Marketing is Name of the Game
According to a new eMarketer report, content from B2B marketers will surge in 2016. “With this amplified emphasis on content marketing, these marketers have evolved...
Tagged: marketing
Best Practices: HP Partners with Influencers in Video Campaign
In an effort to drive brand engagement with millennials, HP has created a video series in which it collaborates with social influencers to demonstrate features...
Can Media Agencies Bring Order To The Chaos Of Influencer Marketing?
AdExchanger | Influencer marketing found its stride in 2015, and some expect this year will bring it a big step closer to becoming a mature...
CTA Publishes 2016 U.S. Consumer Technology Outlook
This week, the CTA published its latest U.S. Consumer Technology Sales and Forecasts semi-annual industry report. The insightful report, as always, reflects U.S. factory sales...
Top IT Investment in 2016? Enterprise Mobility to Boost Agility, Speed, and Security
More than 90 percent of IT Decision Makers (ITDMs) see enterprise mobility as the critical function for customer engagement, competitiveness, and operational productivity in 2016....
ABI Research: Security Testing Market Should Grow to $6.9 Billion by 2020
Web and cloud-based software applications are not just critical tools to connect people today, but they’re also a constant security threat. In a recent competitive...
Mariah Carey’s ‘All I Want For Christmas Is You’ streamed 9.1 mm times — and other festive stats
Despite the warm weather blanketing of the country, it is actually Christmastime. In celebration of it, we trawled through the data to present you with...
Will U.S. Retail Sales Hit $5 Trillion in 2016?
According to the latest industry data, retail sales in the US grew 3.3 percent in 2015 and eMarketer estimates that growth “will pick up slightly...
Email Grows Ever More Mobile; Though Desktop Rates Higher, Decline is Evident
Are you reading your email on your mobile phone or device? We wouldn’t be surprised. More and more people are. While the desktop open rate...
Criteo founder JB Rudelle named Executive Chairman
Criteo S.A. has named JB Rudelle, its founder, Chairman and CEO as the Executive Chairman and Eric Eichmann, currently President and COO, will be promoted as the...
GroupM Acquires The Exchange Lab To Combat Digital Buying Fragmentation
AdExchanger | GroupM’s purchase of The Exchange Lab, a provider of marketing services and technology that connects multiple DSPs, comes at a time when agencies...
Say What? Yes, It’s True: Many Marketing, IT Execs Don’t Have Mobile-First Strategy
Marketers aren’t clueless — they get the mobile thing with its proliferation of smartphones and more and more time spent on mobile devices. Still, though...
Marketers need to prepare for ‘screenagers,’ says expert
Marketing has fully embraced digital, but that’s not the only surprising trend in the region, writes Benjamin Cher. Via DNA
U.S. Robocalls Surge 43 Percent; One Billion Calls in November — Mostly from Debt Collectors
Are robocalls a thing of the past? Don’t bet on it. In fact, an estimated 980.8 million robocalls were placed to U.S. phones in the...
What Happens When Big Data Doesn’t Work?
Businesses are missing out on opportunities valued at £20m because of failed big data practices, according to research released earlier this week (2 December) by...
Attention Marketers: Millennials Going Mobile for Christmas Shopping
The findings of a new survey shared with us recently by Dynatrace and Harris Poll reveal a powerful penchant for mobile shopping this holiday season....
