Brands Can Create Content Too: Ikea Home Tour Solves For “Design Paralysis”
AdExchanger | Ikea customers have a problem: “design paralysis.” They have a hard time envisioning how to fix their living space. Which is why Ikea’s...
Tagged: marketing
Ace Is The Place To Localize
AdExchanger | Ace Hardware is pushing its famous jingle into its ad spots after years of keeping it low key. And it’s not happening on...
Dolce & Gabbana tried selling a $2,400 ‘slave’ sandal
Dolce & Gabbana is just now learning that slavery is bad. The realization was triggered by a gladiator-like sandal it was selling online called the “Slave...
ANA Masters Of Media: Are Marketers Missing The Forest For The Trees?
AdExchanger | Marketers love data, but there are still ways it can fail them. Marketers need to push themselves and their agencies to be accountable...
Publishers Pay The Facebook Measurement Toll; Place-Based Marketing Draws Government Concern
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pub Crawl Some publishers that have embraced Facebook Instant Articles are now...
Publicis.Sapient Acquires Vertiba, Strengthens Its Salesforce Support Capabilities
AdExchanger | Publicis.Sapient acquired Salesforce Gold partner Vertiba on Wednesday to expand its ability to build and deploy Salesforce marketing cloud solutions. Publicis.Sapient did not...
Leanplum: Mobile Marketers Struggle with Relevancy
Brittany Fleit of mobile marketing automation company Leanplum announced the findings of a new study on Tuesday — info that should serve as a wake...
Week in Review: The words they use
This week sees Karamjit Singh’s attention grabbed by some creative marketing from a Tony Fernandes-owned telco, and the desire of an Indonesian e-commerce pioneer to...
Fluent Partners with LiveRamp to Enable Real-Time Audience Creation and Targeting Across All Channels and Devices
Debuts Groundbreaking AudienceNow™ for LiveRamp Offering at RampUp 2016 Conference SAN FRANCISCO – Fluent, LLC, an IDI company (NYSE: IDI) and industry leader in people-based...
IBM’s Oscar Ads Star Ridley Scott, Carrie Fisher and Watson
IBM is debuting two ads starring filmmaker Ridley Scott, actress Carrie Fisher and its Watson cognitive computing system during the Academy Awards broadcast Sunday night....
Futuristic Smart Tech Aside, It’s The Handshake That Gets Deals Done At Mobile World Congress
AdExchanger | When Adam Warburton – head of mobile at British foreign currency exchange company Travelex – came to Barcelona for last year’s Mobile World...
Report: Smart Mobile Messaging Doubles App Retention
Brands can double mobile user retention rates with smart messaging, according to the latest industry benchmark released by Kahuna. Per the organization’s announcement shared with...
Feds: Apple’s Stand Against Us Is a ‘Marketing Strategy’
The Department of Justice and Apple’s dispute over the unlocking of a phone used by a suspected terrorist appears to be getting more strained. The...
‘Mobile Is Everything’: MWC 2016 Will Feature Major Product Debuts
The GSMA Mobile World Congress in Barcelona is expected to see a number of major product launches, reports CIO Today, including Samsung’s Galaxy S7 and...
DataXu Launches Pre-Bid Viewability Offering
Leading programmatic marketing software co. offers global marketers tool to ensure quality and transparency in digital advertising Boston, MASS. – DataXu, a leading provider of programmatic marketing...
Wednesday Webinar: Everything is Changing in Mobile Marketing
Consumers are on the move and eager to engage with brands that provide seamless interactions across channels and devices, but often the experience they encounter...
