Is Cookie Targeting Dead? Yes, No … Maybe
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: interactive
Programmatic in the Nordic Markets: A View From Inside
The programmatic sector has seen strong growth in the Nordic markets over the last three years. As the region is set to mature, guaranteed solutions...
IAB Data Center: Cross-Channel Audience Recognition and Measurement Top Priorities for Marketers
According to a recent Interactive Advertising Bureau’s Data Center of Excellence study, 70 percent of marketers, media buyers, publishers, and digital advertising technology executives surveyed...
Week in Review: Grab-bing a piece of the bigger pie
Looking beyond its business model, funding, new brand and its market traction, at its core, Grab is a digital disruptor, writes Karamjit Singh. Via DNA
Alibaba’s revenue jumps 32% despite China slowdown
Alibaba posted strong results in the fourth quarter of 2015, despite the slowdown in the Chinese economy. The revenue for the Chinese ecommerce giant was...
hipages tells Aussies to be the ‘Master of all Trades’
hipages.com.au, Australian site for finding and hiring tradespeople, has launched its first ever major consumer brand campaign, in a large-scale national push developed and executed by...
IBM Interactive Makes First Ever Acquisition: Agency Resource/Ammirati
AdExchanger | To date, IBM’s internal digital agency Interactive Experience (iX) has flown under the radar, through quiet, organic growth – reaching a global headcount...
Jargon Hype: How Word Usage Is A Barometer For Industry Buzz
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Facebook’s ad revenue grows 57%; mobile leads the way
Facebook saw an increase of 81 per cent in mobile ad revenue which reached USD 4.5 billion in the fourth quarter of 2015, up 81...
Leo Burnett Worldwide names new CEO
Effective February 1, 2016, Rich Stoddart, 52, will take over as CEO of Leo Burnett Worldwide. Mr Stoddart’s current role is CEO of Leo Burnett...
Nikkei appoints Krux to power its data strategy in Japan
Nikkei Inc. has partnered with Krux, the data management platform, to deliver improved customer experience and increase the value of its digital advertising business. Nikkei...
5 Reasons the Digital Advertising Industry Should Worry About Safe Harbour
In October 2015, the European Court of Justice ruled that 2000’s data protection agreement ‘Safe Harbour’ with the US was no longer valid. This means...
Leaders from AOL, Facebook, Levo League, MediaLink, Merryk & Co, Microsoft, Level Playing Field Institute, and Time Warner Cable Media Join IAB Education Foundation Board of Directors
Inaugural Board to Focus on Increasing Diversity across the Digital Media and Marketing Industries & Close Workforce Skills Gap PALM DESERT, Calif. – Nine prominent...
The Big Divide: Why Venture Capitalists Are Failing UK Ad Tech Businesses
The UK ad tech industry is a hot bed of innovative talent. So why is homegrown funding so hard to come by for its ad tech...
IAB Looks to Recruit Minorities, Women and Vets Into Digital Advertising With College Partnership
The Interactive Advertising Bureau Education Foundation and its iDiverse initiative said Monday that they are creating an entry-level training, certification and job placement pilot program...
A Chinese perspective on WhatsApp for Business: A future WeChat?
Few days ago, WhatsApp made a surprising announcement on its willingness to open its platform to businesses and allow users to interact with their favourite...
