STW launches new brand ‘1 Kent Street’ in Australia
Globally renowned and highly-awarded creative Simon Collins has moved back to Australia to head up the creative capability of ‘1 Kent Street’ a new STW...
Tagged: interactive
Yahoo to layoff 15% workforce after $4.4 bn loss
After Yahoo came out with its fourth quarter results for 2015, CEO Marissa Mayer highlighted a ‘strategic plan’ for the company ahead. The company reported...
Neo@Ogilvy Japan names David Rittenhouse as Representative Director
Ogilvy & Mather Japan (Ogilvy) has promoted David Rittenhouse to Representative Director of Neo@Ogilvy KK. Mr Rittenhouse is a founding member of Neo@Ogilvy in NY, joining as one...
Reuter Communications rebrands; appoints Managing Partner
Reuter Communications has appointed Nick Cakebread as the agency’s Managing Partner. The hire coincides with the agency rebranding from Reuter PR to Reuter Communications to reflect its...
Appier hires new Chief Data Scientist
Artificial intelligence company Appier has appointed its first Chief Data Scientist, Dr. Hsuan-Tien Lin. Dr Lin joins the company from National Taiwan University, where he...
How Digital Video Is Developing In A Political World That Prefers TV
AdExchanger | Unlike earned digital media, which is reinventing political campaigns, presidential candidates tend to view digital video as support for their flashy TV advertising. “The hope for...
Hugo Boss appoints SapientNitro as its digital lead agency
German premium fashion brand, Hugo Boss, has taken SapientNitro, part of the Publicis.Sapient platform, on board as its new digital agency, to enhance the omni-channel...
Carat APAC promotes Kevin Walsh to Managing Director
Media veteran Kevin Walsh has been promoted to Managing Director of Carat Asia Pacific, a newly-created role which reflects Carat’s rapid growth and its continued...
Digital Media on Par with TV as Primary Source of Information on Political Candidates and Issues for Registered U.S. Voters This Presidential Election Season, According to IAB Research
U.S. Hispanic & African-American Voters More Likely to Get Political News via Mobile ‘Political Influentials’ Much More Reliant on Digital Media than TV PALM DESERT,...
KFit gets US$12mil Series A boost
KFit has secured US$12mil in a Series A round led by Venturra Capital, with participation by new investors such as SIG and Malaysia’s Axiata Digital...
64% of Brazilians Use AdBlockers; GDB to Expand to Latin America
This week’s LATAM RoundUp brings the news that 64% of internet users in Brazil have adopted ad blockers; Global Data Bank (GDB) reveals its revenue...
PostUp Launches ‘Audience Development Solution’ Email Engagement for Digital Publishers and Media Firms
PostUp, leader in end-to-end email marketing technology, has launched “Audience Development Solution,” a full service program designed for publishers and media companies that want to...
JWT Singapore & Mirum launch new social media offering
J. Walter Thompson and Mirum Singapore have launched The Social Team, a new social media offering that provides clients access to digital, analytics, content, strategy...
Rubicon Project names Rick Mulia as MD in JAPAC
Rubicon Project, which operates one of the largest advertising marketplaces in the world, has appointed Rick Mulia as Managing Director for the JAPAC region, effective...
Havas Melbourne names Matt Houltham as Group MD
Havas has appointed Naked New York’s MD, Matt Houltham as its new Group Managing Director to lead a combined integrated Village offering in Melbourne. Mr Houltham’s appointment...
Ooyala Charts The Course For Automated Guaranteed In TV
AdExchanger | Automated guaranteed will color direct deals in TV in a big way, not just in digital, predicts Scott Braley, GM of programmatic at...
