Nikkei appoints Krux to power its data strategy in Japan
Nikkei Inc. has partnered with Krux, the data management platform, to deliver improved customer experience and increase the value of its digital advertising business.
Nikkei founded in 1876 based in Tokyo with a daily circulation of more than three million, is the largest comprehensive newspaper in the world focused on economic and industrial news. Nikkei attracts a highly educated, high-income audience of great value to leading global marketers.
With Krux, Nikkei will be able to bring together data from many sources to have a holistic view of its audience, including readers’ content preferences, usage patterns, and interactions with its publication. Nikkei will then build audience segments to deliver more valuable and engaging data-driven advertising products and packages to the many brand marketing partners it works with every day.
Krux helps publishers, marketers, and agencies build better brand experiences and increase revenue from commerce, content, and advertising operations.
“Nikkei is a leading global publication, and its data is one of the company’s most valuable assets. Leveraging the power and flexibility of the Krux enterprise platform, Nikkei will be able to deliver more engaging experiences to its users, drive greater value for its marketing partners, and create new data-driven revenue streams,” said Masahiro Kano, country manager, Krux Japan.
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