AOL debuts an ‘All-in-One’ publisher platform
AOL has launched ONE by AOL: Publishers to simplify an overly complex ecosystem and provide holistic, tailored solutions for publishers. Over the past six years,...
Tagged: interactive
MaxPoint Confirms Location-Targeted Advertising Accounted for 85 Percent of Clients’ Holiday Mobile Ad Spend
While mobile advertising accounted for 57.7 percent of all digital ad impressions served by digital advertising firm MaxPoint during the holiday season (from November 26...
#sowhoknew: Why failure is the key to success
In the movie Apollo 13, the NASA flight director is famously quoted as saying, “failure is not an option”. Well, in business, there are so...
JWT reappointed as creative AOR for Changi Airport
Changi Airport Group (CAG) has re-appointed J. Walter Thompson Singapore as creative Agency of Record for another three years after a competitive pitch that involved...
Viacom hires Amit Arora as VP – Strategy and Business Development, Asia
Viacom International Media Networks (VIMN) has appointed Amit Arora as Vice President of Strategy and Business Development, Asia, with immediate effect. Mr Arora will be...
MediaMath and Adform Announce Global Partnership and Demonstrate Industry Collaboration
Adform¹s integration into MediaMath’s Deal Discovery tool boosts premium programmatic supply and attracts brand advertisers. London, UK: MediaMath, creator of the TerminalOne Marketing Operating System®...
Verizon – One to Watch for 2016
Verizon look poised for a big year in 2016. Strong financials, solid acquisitions and on-trend product development could make 2016 a very successful year for...
It’s A Seller’s Market
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jay Friedman, COO...
Social ROI: The Need For Measuring Long-Term Investment
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Facebook enters the sports arena with its own live hub
Getting into the games business, Facebook has now launched a new live feed for sports, or a ‘Sports Stadium’ as it calls it. The hub...
Kit Kat cheers hard-working Japanese students with hologram
In Japanese, Kit Kat sounds like ‘kitto katsu’ which means ‘surely win’. For this reason, the Nestlé chocolate has become a popular gift for students studying for university...
Chinese New Year: Using social media to engage audience
For retailers in Singapore and Malaysia, the Chinese New Year (CNY) period is one of the busiest in the year. According to data released by...
John Seifert named Worldwide CEO of Ogilvy & Mather
With Miles Young, Worldwide Chairman and CEO, Ogilvy & Mather stepping down, John Seifert has been appointed Worldwide CEO, effective immediately. Mr Young will continue as...
Deep-Web Spelunker Vocativ Is Jumping Headfirst Into Television
Vocativ’s top executives are excited about the debut of its eight-episode series on Showtime, “Dark Net,” this Thursday at 11 p.m. ET. But the digital...
Verizon introduces new scheme that lets brands subsidize your data plan
Verizon Wireless is joining the list of carriers offering its data-hungry customers an ad-supported alternative. Launching in beta today, the company is rolling out a...
RTB Realities Complicate The Future Of Programmatic Direct
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
