Introducing the Annoying-Ads Revenue Model
If you’ve used a free online music service, you know this feeling well: the infuriating moment your Daft Punk playlist is interrupted by an ad...
Tagged: interactive
Yahoo’s Tweaks to 18-Year Old Brand are Underwhelming, Industry Execs Say
Amid an overarching company turnaround under CEO Marissa Mayer, Yahoo has decided to redesign its 18-year-old logo and devised a 30-day campaign to drum up...
The New Reality for Augmented Reality in Mobile Marketing
Like many technological leaps before their “arrival,” augmented reality was once considered by most marketers to be gimmicky, not functional and engaging. But as advanced...
TBWA Creates A Dating Game for Startup Companies
TBWA has creating a dating game–for startups. The Omnicom Group agency has launched a new mobile app, CoCreator, which it’s marketing as a “business speed-dater”...
How Social Data Influenced Hyatt to Pull Part of Campaign Days Before Launch
When Facebook COO Sheryl Sandberg’s modern feminist manifesto “Lean In” ignited negativity, Hyatt was forced to pull the plug on a main element of its...
Eight digital campaigns from the world’s best and worst selling car brands
Below is a look at their digital ideas for selling more cars, and my views on how well they executed. Best Selling Ford Product placement...
Len Downie: ‘WashPo Is Not a Trophy for Bezos’
Under Len Downie’s 17-year run as the Washington Post’s executive editor, the paper won 25 Pulitzer Prizes, including three Gold Medals for Public Service. Downie, whose 44...
5 Things VCs Don’t Get About Advertising
Entrepreneurs across the advertising and marketing technology landscape say some venture capitalists don’t really understand the way the marketing world really works. The misunderstandings range...
Magazines Double Digital Circulation, Lose Another 10% on Newsstands
Magazines’ downward trend at newsstands continued in the first half of this year, with single-copy sales falling roughly 10% from a year earlier, the Alliance...
What the International Business Times Wants With Newsweek
IBT Media, the pure-play digital company that has agreed to buy Newsweek, is not ruling out a print return of some sort for the iconic...
Digital Adtech Exec Dies in Freak Balcony-Fall Accident
The death of Jennifer Rosoff, director of sales at digital-advertising-analytics firm TripleLift, is front-page news this morning in New York City. Ms. Rosoff fell from...
Emotion: The elephant in the room for marketers?
Economists have long assumed people to have an unlimited availability of time, knowledge and cognitive resource to make flawless logical decisions, entirely disembodied from emotion....
Hill Holliday’s Ilya Vedrashko on the Trouble With Social Listening
Ilya Vedrashko is fascinated by digital interactions and what they tell us about people. Though his work heading a team of consumer-intelligence analysts at Hill...
Best Practice Series: Strategic Online Reputation & Social Media Management
Overview Digital and social media provide unparalleled opportunities for organisations to connect and engage effectively and at low cost with customers and other stakeholders, and...
Best Practice Series: Managing Online & Social Media Reputation
Digital and social media provide unparalleled opportunities for organisations to connect and engage effectively and at low cost with customers and other stakeholders, and plays...
‘TV vs Video No Longer: Taking the Whole View as Videology Launches Descartes’, by Anne de Kerckhove, MD EMEA
Video advertising is radically transforming how and where brands connect with audiences. It’s a transformation driven by consumer behaviour. People are now watching video, not...
