NFL Tries to Capitalize on Rabid Fans Who See TV as the ‘Second Screen’
The NFL Network may be crowing about having full distribution in the U.S. for the first time in its existence, but it sees its mobile...
Tagged: interactive
Check Out Ad Age’s Must-Attend Events In SF and NYC This Fall
Relax, it’s still summer. But fall is right around the corner and Ad Age has a packed fall of events to get you back in...
Ad-Juster, Inc. – Makes it onto Inc. Magazine’s List of 500/5000 Fastest Growing Companies in America
Ad-Juster, Inc. has made it into the top 200 of Inc. Magazine’s list of America’s fastest growing companies and also ranks #19 among software companies...
Author Jeffrey Hayzlett also Confirmed as Keynote Speaker at SES San Francisco
Speakers from Global Brands including Cisco, HP, and Walmart are also on Conference Agenda SES San Francisco 2013 SAN FRANCISCO – -The SES Conference & Expo...
Conde Nast Teams Up With Amazon to Streamline Subscription Process
Conde Nast and Amazon have struck a deal in which the online giant will begin managing print and digital subscriptions for Conde titles, the companies...
Mobile Advertising Leader Airpush Named One of the Best Places to Work in L.A. by the Los Angeles Business Journal
ad:tech London 2013 LOS ANGELES – Airpush (www.airpush.com), winner of the “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards, today announced that it has...
Resonate Appoints Key Executives as Company Continues Rapid Growth
Company strengthens infrastructure to meet increasing demand for media and analytics products that reveal consumer motivations RESTON, Va. – Resonate, the only marketing intelligence company...
Publisher Forum Boulder: Meet our DMLA Winners
Digital Media Leadership Award honorees Bill Murray, The Weather Company, and Ali Mirian, Chiefgood, are flanked by AdMonsters Founder and CEO Bowen Dwelle (left) and VP,...
Microsoft Reboots Battered Surface With Razorfish
Microsoft is taking another run at Surface, this time with a new digital agency. Despite an ambitious marketing plan, the tech giant has had a...
Why Amazon, Facebook Are In Hot Pursuit Of Digital Identity
It all comes down to who owns the digital identity and the addressability that follows. Late this spring when Amazon launched the Login with Amazon...
How To Avoid The Survivorship Bias Trap In Digital Advertising
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media Today’s column is written by...
Justin Smith’s Blueprint for Modern Media
The path of modern media is anything but direct. Justin Smith, the new CEO of Bloomberg Media Group, is emerging as one of the trailblazers....
McDowell’s Whiskey App Helps Workers Slack Off
Now when you are doing some online shopping or watching Netflix at work, you don’t have to have that constant anxiety that your boss will...
10 ways to suck at social media
1. Not listening The first thing you do when creating a social media strategy, is listen. More and more brands realise the importance of listening,...
That Cookie-Killing Student? An Ad Agency Just Hired Her
Remember that grad student whose thesis project could destroy digital ad targeting as we know it? She got her degree and just started her first...
Measures of digital marketing ROI are meaningless unless ads are viewable
As things stand, brands are buying thousands of impressions on a cost per thousand basis and blithely accepting the reported click-through rate (CTR) as an...
