TBWA Creates A Dating Game for Startup Companies
TBWA has creating a dating game–for startups.
The Omnicom Group agency has launched a new mobile app, CoCreator, which it’s marketing as a “business speed-dater” aimed at connecting startup founders and CEOs to those who can help develop their businesses.http://meetcocreator.com/
CoCreator was the idea of Preethi Mariappan, executive creative director of Digital at TBWA Create Lab Berlin and Ulrich Proeschel, VP of Business Development TBWA/Europe. It’s meant to work in six simple steps. First, sign up using your LinkedIn profile and your elevator pitch. Then specify your chosen area of collaboration. Third, browse the available experts related to your field. Then connect with those best suited to your needs. After that, converse with those who show interest in your idea. Lastly, develop your business with the help of your new collaborator.
