Mentos Personalizes News Bulletins For the ‘Selfie’ Generation
Mentos is capitalizing on the narcissism that fuels social media by creating personalized news bulletins that make your Facebook activity look exciting enough to be...
Tagged: interactive
Former NBC Digital Exec Launches Bomoda to Sell Luxury to the Chinese
The idea for Bomoda originated, as ideas often do, at a dinner. Brian Buchwald’s dining companion one night in fall 2011 was a Chinese woman...
WireColumn: Data Privacy – the Industry Still Has its Head in the Sand
Stuart Colman is Managing Director, EMEA at Maxifier. What an incredible decade it’s been for Big Data. Back in 2003, Tacoda (remember them?) was still...
Mobile marketers must reach for the stars
A new generation of mobile ad formats is doing exactly this, and by empowering the consumer to choose whether or not to engage with advertising,...
Rich media mobile ads are four times as effective as banner ads: report
It stands to reason then that Opera also reports that rich media ads are becoming more popular with advertisers. The data is aggregated from 378...
Small Businesses Shirk Advertising
Keith Johnson used to be a brand manager with world’s-biggest-advertiser Procter & Gamble Co., overseeing Iams’ eight-figure annual media budget. But after launching custom pet-food...
Joseph Ripp, Time Inc.’s Unexpected CEO, Wants to Be Catalyst for Talent
Joseph Ripp, the newly appointed CEO of Time Inc., is what Donald Rumsfeld might call a known unknown. Mr. Ripp is a veteran of the...
How AOL Lured Lord to Lead Networks Division
AOL — in the midst of a turnaround but still facing headwinds — likely isn’t the first place you’d expect one of the digital agency...
Google Still Suffering Ad Price Declines As Search Goes Mobile
Like most companies that derive their revenue from digital advertising, Google has been hurt by consumers’ migration to mobile. The search giant found little relief...
The Big Mobile Ad Push: What are the Implications of the Criteo Acquisition of In-App Targeting Specialist, AD-X?
There’s been a raft of acquisitions this week in the mobile space, as traditional ad nets and digital advertising vendors look to bulk up their...
Australia Cross-Channel Marketing Report
The Australia Cross-Channel Marketing Report, sponsored by Experian Marketing Services, looks in detail at the level of integration of different digital channels, use of cross-channel technology and...
Digital Companies Seek Delicate Balance On Government Data Requests
Yahoo, Google and Microsoft are on a crusade to ensure the public knows they don’t succumb to every demand from the government for consumer data....
How Celebrities Make Money From Social When They’re Not Paid to Tweet
Stars like Kim Kardashian are still routinely paid five figures for a single tweet promoting a product, but how else can they carve out a...
The Weekly Digital Marketing Update from CopenhagenINK (15-07-2013)
The Weekly Digital Marketing Update from CopenhagenINK Asia Digital Marketing News 3 Tips for Terrific Mobile Marketing eMarketer Expects U.S. Mobile Payments to Break $1...
3 Tips for Terrific Mobile Marketing
Because there are so many mobile marketing techniques touted across the digital landscape today, most businesses looking to use this effective channel for the first...
eMarketer Expects U.S. Mobile Payments to Break $1 Billion Barrier This Year
Notwithstanding the slower than expected growth observed this year, proximity mobile payments will still top $1 billion in the United States for 2013, according to...
