UK Publishers Facing ‘Digital Tipping Point’ According to Latest Report from AOP and Deloitte
Findings from the Q1 2016 Digital Publishers Revenue Index (DPRI) reveals UK publishers have seen digital revenues rise by 62% in the last four years...
Tagged: interaction
WPP’s Always to acquire Malaysian brand activation firm ePromode
J Walter Thompson’s, Always Marketing Services, has agreed to acquire ePromode Sdn Bhd., one of Malaysia’s largest brand activation agencies. ePromode specialises in on-the-ground brand...
Week in Review: Adapting to the digital reality
The upside of technology advancements and innovation are well known and this week, Karamjit Singh ponders the dire consequences of life going increasingly digital and...
Industry-First Multicultural Data-Driven Programmatic Advertising Solution, Mosaico Trading, Launches to Provide Access to Young and Diverse Audiences on Demand
New Digital Platform Provides Access and Insights into Young and Diverse Audiences Across Univision Communications Inc.’s Investment in FUSION and El Rey as well as...
Lower Fill Rates Protect User Experience And May Make Publishers More Money
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
The Art Of War In Facebook Advertising
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Nubia appoints FCB Shanghai as ad partner
Nubia appoints FCB Shanghai as its advertising agency to build an integrated brand system and assist with the launch of its two products. Nubia commissioned...
Shaped by the prosumer, and the Creative Economy
webe digital CEO CC Puan is a believer in the ‘creative economy’ and the make-or-break power of today’s consumer, or prosumer. He shares how these...
Infographic: Top trends defining mobile advertising in APAC
In the last few years, Asia Pacific has flexed its muscles to become the next hotspot for mobile advertising with developed mobile networks and a...
Bacardi’s Kristie Asciak heads to OMD Sydney to lead Fuse
OMD has appointed Kristie Asciak as Head of OMD Fuse, Sydney. Fuse, OMD’s Content division, has recently been responsible for delivering projects such as Qantas’ Channel...
GoSwiff appoints Mark Patrick as new CEO
GoSwiff International, a global financial solutions provider headquartered in Singapore, has appointed Mark Patrick as its new Chief Executive Officer. An accomplished leader with a...
‘I’d Watch It if I Liked It’: Why Programmatic TV is a Must from a Consumer Perspective
Programmatic TV is still a very small proportion of total TV expenditure, but it’s growing, as advertisers understand how it can help their strategies. Mauricio...
Seven big challenges facing healthcare marketers
1. Digital underinvestment By some estimates, healthcare spending in the US is close to 20% of GDP, but healthcare marketers aren’t funneling much of their...
Digital Ad Pioneer Ari Bluman Passes Away, Helped WPP Navigate Tectonic Media Changes
AdExchanger | Ari Bluman, a highly-regarded digital media exec whose passion was only rivaled by his bluntness, has passed away after a long fight with...
Twitter eases character limits on tweets with new rules
Twitter will allow its users to say more in the 140 character limit by doing away with certain rules. In the coming months, adding videos,...
Pizza Hut Asia trials SoftBank’s robot for MasteCard payments
MasterCard unveiled the first commerce application for SoftBank Robotics’ humanoid robot Pepper. The application will be powered by MasterPass, the global digital payment service from...
