Exclusive Beta Partnership Generates 25 Percent Higher Custom Audience Match Rates Hermosa Beach, California – HYFN, a full-service digital agency and Facebook Marketing Partner, today announced...
Havas Media has been appointed as the media agency of record for comparison site GoBear in Asia Pacific following a competitive pitch. GoBear is a...
AdExchanger | After decades of specializing in hardware and on-premise servers, IBM is emphasizing its new-wave agency IBM Interactive Experience (IBM iX), a mashup of design,...
AdExchanger | The Trustworthy Accountability Group (TAG) took the wraps off of its anti-fraud certification program on Monday, the culmination of more than a year...
Traditional businesses are struggling to find a role in this new digital economy – some are, in fact, becoming software companies, but they are in...
About 41 per cent of senior marketing professionals in Asia Pacific have already adopted programmatic buying into their media buying processes, with Australia (48 per...
The Singapore Government’s move to allocate US$30 million to four large corporates to be used for startup funding strikes Karamjit Singh as major recognition that...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister,...
Even though Chinese companies are still many to list overseas, their primary goal when doing so may not be to expand their international presence. To...
As part of a competitive media review, Target has appointed OMD Melbourne as its new media buying partner. From July 1, OMD will take full responsibility...
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Nico Neumann,...
People are the most important asset for a company, believes Otto Ruijs, Managing Director, Hyper Island Singapore. He spoke to Digital Market Asia about why...
OMD has been selected as the preferred media agency for Village Roadshow Limited (VRL) following a three month competitive pitch. VRL is a foundation client from...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
The Beatles told us that money can’t buy you love. But in business, arguably, that doesn’t really apply that much. Apart from love, according to...
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