The Evolution Of A Native Ad Exchange
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Khatib,...
Tagged: interaction
Unwalling The Garden: What A Free Market Approach Would Look Like
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Signal To Noise: Finding False Positives In Media Measurement
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
The Race Is On to Reach India’s Next Billion Internet Users
Google TV commercials for India showed people how easy it is to search for cricket scores on its app. Actors in Amazon’s ads sang a...
Boiling Down Rebategate, With An Eye Toward Equilibrium
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
HK’s OpenPort wants to fix Indonesia’s archaic logistics sector
While the Indonesian Government is trying to reduce logistics cost with policy reforms and by accelerating infrastructure development, HK-based digital logistics startup OpenPort is attempting...
Digital Video Can’t Thrive Until We Resolve Its Data Challenges
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ben Reid,...
Week in Review: Should the CEO be a chief pivoting officer?
Patrick Grove’s Wild Digital and its stellar cast of speakers captures the attention of Karamjit Singh, would like to see competitors to some of Grove’s...
Frucor retains OMD as media AOR in Australia
Frucor Beverages has retained OMD as its media agency. The news comes following a six-month competitive pitch. Frucor Beverages is a foundation client from OMD’s...
FOX’s True[X] Brings Engagement-Based Video Ads To Messaging App Kik
AdExchanger | As more brands and publishers seek to reach millennial audiences, FOX’s video ad platform True[X] is eyeing tech like chat bots and messaging...
We completely f**ked up in our first 8yrs: Catcha’s Patrick Grove
It took Catcha eight years of stumbles before it finally found success said cofounder Patrick Grove, who also listed the 5Ps of building a disruptive...
Umang Bedi to join Facebook India as Managing Director
Facebook has appointed Umang Bedi as Managing Director, India, where he will lead in building and maintaining strategic relationships with top clients and regional agencies...
Havas Singapore secures media duties for Longchamp
Havas Media International Singapore has been appointed as the media agency of record for French luxury brand Longchamp following a competitive pitch. The agency was awarded...
Grey Group Indonesia appoints Novie Andrini as Chief of Strategy & Digital
Grey Group Indonesia has appointed Novie Andrini as its new Head of Strategy & Digital. Based in Jakarta, Ms Andrini will work closely with Ali...
A.I. vs. CD: Clorets, McCann Japan put wits to test
McCann Erickson Japan has completed what it believes is the first-ever commercial creatively directed by AI-CD, the world’s first artificial intelligent (A.I.) creative director that...
Fractured Governance Handicaps Use Of First-Party Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
