JWT reappointed as creative AOR for Changi Airport
Changi Airport Group (CAG) has re-appointed J. Walter Thompson Singapore as creative Agency of Record for another three years after a competitive pitch that involved...
Tagged: engagement ads
Kit Kat cheers hard-working Japanese students with hologram
In Japanese, Kit Kat sounds like ‘kitto katsu’ which means ‘surely win’. For this reason, the Nestlé chocolate has become a popular gift for students studying for university...
The Next 8 Years Of Ad-Tech Is About Direct To Advertiser Sales Technologies And Empowering Sales Teams With Better Software
Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding paradigms and platforms to “maximize” the value of display advertising...
John Seifert named Worldwide CEO of Ogilvy & Mather
With Miles Young, Worldwide Chairman and CEO, Ogilvy & Mather stepping down, John Seifert has been appointed Worldwide CEO, effective immediately. Mr Young will continue as...
Charles Schwab Campaign Celebrates Heroism in Tackling Your Finances
Taking control of your finances is not for the faint of heart, asserts a new campaign from investment company Charles Schwab. The San Francisco-based firm...
On Instagram, Ikea Russia turns emojis into recipes
Even the most creative chefs can turn any ingredients into a succinct recipe. Now try that with emojis. Ikea, ever the inventive company with equally...
Ogilvy Melbourne bags creative mandate for Priceline Pharmacy
Priceline Pharmacy has announced a change in its advertising agency after a long and successful association with GIRL. Priceline Pharmacy has transformed in the last...
Ali Shabaz takes up the mantle of CCO Grey Group Southeast Asia
The Chief Creative Officer of Grey Group Singapore, Ali Shabaz has been promoted to Chief Creative Officer of Grey Group Southeast Asia. He will be...
Could You Excuse Me? My Fridge Is Talking to Me.
It is CES week, and everything in your home is becoming ‘smart’. You have intelligent washing machines, telling you when your washing is done. You...
Ashish Bhasin to chair India’s Most Like’d Brands Jury
Digital Market Asia will host its novel initiative India’s Most Like’d Brands’ jury meet on the 6th of January in Mumbai. India’s Most Like’d looks...
Snapchat Is Making Its Own Original Content for Discover Again
Snapchat has started producing original content for its Discover publisher portal again, a few months after the mobile app shut down its own channel on...
NBA Players Star as Sitcom Family in New State Farm Campaign
The first three spots, which also feature players Kevin Love, Kevin Garnett and Damian Lillard, will debut Dec. 25; State Farm will boost its TV...
How One Direction helped KitKat get its most retweeted tweet ever
If it’s anyone in the world who deserves a break, it’s One Direction. Ever since being thrusted into the spotlight five years after appearing on...
57% mktg professionals plan to quit jobs in 2016: Study
A majority of marketing professionals across Asia Pacific will be searching for new job opportunities in the New Year. A study conducted by specialist recruiter font...
Disney Studios SE Asia appoints Dentsu Media as AOR
Dentsu Media Network has been awarded Disney Studios Southeast Asia’s regional media business – with Dentsu Möbius leading the account. The iconic media entertainment company...
Ginebra San Miguel, Inc. consolidates creative with Aspac
In a major consolidation, Philippine gin brand – Ginebra San Miguel, Inc. (GSMI) – is shifting its consolidated creative mandate to Aspac Creative Communications. The...
