Ali Shabaz takes up the mantle of CCO Grey Group Southeast Asia
The Chief Creative Officer of Grey Group Singapore, Ali Shabaz has been promoted to Chief Creative Officer of Grey Group Southeast Asia. He will be overseeing offices in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Shabaz has judged at Cannes Lions, AdFest, Spikes Asia, The Singapore Advertising Hall of Fame and the Kancil Awards. He has also been invited as a guest speaker for Spikes Asia, 4As and D&AD.
According to the company, Shabaz’s strategic creative direction across digital and traditional platforms, saw Grey Group Singapore recognised as the best performing agency, two years in a row at Spikes Asia 2014 and 2015, with big pop-culture ideas such as ‘The Visual Dictionary’ for British Council and ‘Help Find Me’ for the Missing Persons Advocacy Network (MPAN). The agency was also named Agency of the Year and Digital Agency of the Year at the Gong Show 2015.
Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific says, “Ali’s creativity, leadership and talent has played a major role in ensuring that 2015 was the best year yet for Grey Group Singapore. The advertising landscape is ever-evolving and he has not only adapted impressively but has taken the Singapore team to much greater heights. With Ali leading creativity in Southeast Asia, we are looking to further bolster our creative culture in the region.”
Shabaz has won at local and international award shows including Cannes Lions International Festival of Creativity (Cannes Lions), Effies, AMEs, Design and Art Direction (D&AD), The One Show, CLIO Awards, Spikes Asia and The Global Awards. In addition to his accolades, he was honoured “Advertising Professional of the Year” by the Institute of Advertising Singapore (IAS) and has been voted numerous times as one of the “Most Influential Creative Directors” in Singapore by the IAS.
Ali Shabaz, says “It is truly an honour to be leading the creatives across Southeast Asia. I am excited about the new role and challenges, and look forward to providing creative solutions for our clients across the region.”
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