TBWA\India appoints Govind Pandey as CEO
In what would be seen as a key step towards the agency’s way forward in India, TBWA\ Group has named Govind Pandey joins as its...
Tagged: engagement ads
The Collision of Data & Culture
In October, senior thought leaders from Lloyds Banking Group, Microsoft, Dentsu Aegis, and Buzzfeed shared their wisdom with marketers at Quantcast’s annual Supernova event in...
AkzoNobel partners with Dentsu Singapore to launch Dulux Ambiance in Asia
AkzoNobel selected Dentsu Singapore as its partner of choice for the recently launched Dulux Ambiance range of colours. Following a highly successful launch in India...
Why There’s Still a Market for Online Ads No One Sees
Earlier this week the ad tech company AppNexus announced what it described as a major innovation: It would allow advertisers to pay only for those...
Can We Just Get Along? Research Shows Relationships Between Marketers and IT Can Be Rocky
Marketers are by nature an optimistic lot (they have to be to keep doing what they do). Maybe that’s why many of them are a...
Mobile Marketing Without Accuracy? Just Guesswork, According to MMA
What’s mobile marketing that doesn’t hit the target on time worth? Probably not much. At least, that’s the thinking. And that thinking will be the...
A German View of Programmatic
Has Germany missed the boat when it comes to programmatic advertising – or is it actually a vast growth opportunity? Paco Panconcelli, MD Quantcast Deutschland...
Bayer Searches For Shop To Handle Digital Creative and Media
Bayer is searching for a digital creative and media agency of record for its Bayer Consumer Care division. The consumer care group includes its flagship...
Mobile Programmatic Display Ad Spending to Surpass Desktop This Year: eMarketer
Next year is predicted to be the one when overall mobile ad spending will surpass that of desktop ad spending, but now it seems something...
Programmatic Creative Platform PaperG Snags $5 Million In Series B
AdExchanger | In the oft-cited litany of “right message, right person, right time,” the creative is often given short shrift. “Programmatic gives advertisers the ability...
Conversant Debuts Personalized Video, Enhanced By Epsilon Data
AdExchanger | After hinting it would bring more video inventory to market, Conversant acted on that promise Tuesday with the launch of a Personalized Video...
Ad Blocking – Unlike Fraud – Comes At The User’s Behest
AdExchanger | If ad blocking is war, long-tail publishers will likely be its earliest casualties. “Ad blocking is a threat to the whole industry, but...
When It Comes to Mobile Video, Native Content Shown to Improve All Metrics
Everyone knows that mobile video is a fast-growing — and increasingly popular — ad format. Now new research suggests that viewing such ads improves a...
Numbers of Programmatic Display in Brazil; Regulators Look Closer at Automation
This week, we bring the following LATAM Roundup stories: numbers of the display inventory in Brazil compiled by Publya; CENP, Brazilian regulator of media trading,...
The Power of Programmatic in Brand Building
In this guest piece for ExchangeWire from Richard Robinson, MD EMEA at Turn, Robinson argues that programmatic advertising is more than just an effective, performance-driven way of...
Creative Crowdsourcing Site Plays With Mattel Toys
Mattel is working with Tongal, an online community of artists, to create fresh videos featuring classic properties such as American Girl, Barbie, Hot Wheels and...
