Overcoming Dyn: How DataXu Avoided Disaster the Day the Internet Went Dark
On 21 October, 2016, the internet faced its largest Distributed Denial of Service (DDoS) attack on record, with hackers knocking down dozens of the web’s...
Tagged: display ad builder
gyro elevates Belinda Green to APAC Head of Planning position
gyro has promoted Belinda Green to the role of Head of Planning for gyro APAC. Ms Green will be based in gyro’s Singapore office and...
Y&R Malaysia promotes Emir Shafri to ECD role
Y&R Malaysia has appointed Emir Shafri as Executive Creative Director, reporting to Y&R Asia Regional Chief Creative Officer Marcus Rebeschini. Following a successful five years at Y&R Singapore,...
Navigating the digital ecosystem: Responsive vs. adaptable web design
While the red hot mobile medium is undoubtedly the most popular for reading emails and accessing Facebook, marketers should not make the mistake of forsaking...
Nielsen Marketing Cloud and BrightLine Accelerate Push into Dynamic Creative TV Advertising
For the first time, marketers can run TV ads with personalized messaging to audience sub-segments NEW YORK – BrightLine, the market leader in advanced TV...
Programmatic Direct is Taking Over
Programmatic display advertising was tipped to generate ad spends of £2.5bn in the UK this year. Compared to 2013, the market will have grown by...
The less people buy, the happier they are: Havas report
It is only four in 10 people worldwide who say that money gives meaning to their lives, while five in 10 say they would actually...
Panadol gets Australian families reminiscing about the highs & lows
To celebrate the completion of 60 years in Australia, Panadol launched a content series called ‘Runs in the Family’ with Grey. The candid films show real...
Rubicon CEO Blames Chango For Some Problems; Amazon Web Services Outage Effects Ad Tech
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bye Buy Side Rubicon CEO Frank Addante points to the company’s 2015 acquisition of...
People watch one billion hrs of YouTube globally daily
YouTube has finally released data on how popular the video site is – and it shows in the numbers that the video giant is still...
JWT Melbourne turns voice data from a hate speech into a film
In a campaign that aims to unite where others try to divide, J Walter Thompson has brought the message of the Melbourne Queer Film Festival...
Y&R Beijing wins AOR for sportswear brand XTEP
Y&R Beijing has been appointed AOR for Xtep, the Chinese sportswear brand. The scope of the deal is to cover brand and product categories’ strategy...
Cathay Pacific, McCann & Hong Kong Beer Company brew beer at 35,000 ft
Cathay Pacific Airways, Hong Kong Beer Company and McCann Worldgroup have collaborated to create Betsy Beer, an ale brewed specially for 35,000 feet. Named after...
In-Image platform GumGum launches in NZ
GumGum, the computer vision platform for marketers and the original inventor of In-Image advertising, is launching its visual web advertising platform in New Zealand. The...
WPP AUNZ merges Union Digital with DT
Designworks Group’s full service digital agency Union Digital has expanded its capability and global reach by joining forces with fellow WPP AUNZ digital agency, DT,...
Xaxis’ Light Reaction opens office in Philippines
Light Reaction, an outcomes-driven performance advertising business that is part of Xaxis, has launched operations in Philippines. Light Reaction’s pay-for-performance media model provides advertisers with a...
