WPP AUNZ merges Union Digital with DT
Designworks Group’s full service digital agency Union Digital has expanded its capability and global reach by joining forces with fellow WPP AUNZ digital agency, DT, the creative technology group.
Under the deal, Union will adopt the DT brand and begin offering the group’s New Zealand clients a vastly expanded set of specialist digital marketing capabilities, including certified expertise across all major enterprise platforms such as Adobe, Sitecore and Kentico.
The combined agency will have access to DT’s full array of proprietary IP, analytics capability and team of more than 250 employees across its Sydney, Melbourne and Singapore offices.
The news also follows DT’s recently announced partnership with the globally awarded AKQA network and Designworks’ merger with Landor in the Australian market.
Designworks Group Chairman and WPP AUNZ’s Country Manager in New Zealand, Sven Baker said, “DT’s vast experience, specialist enterprise offering and AKQA partnership will bring a raft of exciting new benefits to clients, staff and partners in New Zealand.”
“This move brings together two well established and successful businesses and provides an ideal opportunity to build on the impressive double digit growth Union has achieved since joining the group in 2015.”
Mr Baker said DT and Union have been collaborating successfully on a wide range of pitches and projects over the past year, including a number of New Zealand based client engagements.
“The two agencies are very compatible, work well together and have already proven the strength of the partnership, so formalising the relationship and trading under the DT brand is the logical next step,” he explained.
DT CEO Brian Vella said, “This is a natural fit given we are so philosophically aligned. DT brings 20 years of IP to the table, with Union and Designworks bringing great local presence and reputation. The 30 plus, strong Union team, led by founders Matt Townsend and Richard Wright, have built an impressive business with a quality client roster and we are excited about what our combined capability mix can bring to the NZ market.”
Mr Vella continued, “We know NZ clients are demanding more powerful marketing technologies, personalised engagement and richer brand experiences. Together we’ll be in an even stronger position to deliver this.”
DT’s Damien Brown has relocated from Melbourne to Auckland to take up the role of Managing Director allowing Matt Townsend and Richard Wright to focus on leading the agency’s Strategy and Technology Optimisation offerings respectively.
DT’s senior leadership team, led by Mr Vella will work closely with DT management in New Zealand to support growth and secure new opportunities, while Mr Baker will continue in the role of Chairman.
DT, Union and Designworks are part of WPP AUNZ.