Brian O’Kelley Steps Down As AppNexus CEO
It’s the end of an era. AppNexus co-founder and CEO Brian O’Kelley has stepped down from his operational role and will serve in an advisory...
CPH INK - Marketing News From Around The World!
IAB Tech Lab Releases Privacy Chain for Public Comment; Interbrand Releases ‘2018 Best Global Brands’ Report
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: IAB Tech Lab...
Q&A: Media scholar Jonathan Albright says platforms should refrain from deleting content
This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive...
Mobile advertising: How to talk locally but think globally
As Asia-Pacific emerges at the forefront of global mobile marketing growth, brands need to focus their efforts on talking locally in each market and avoid...
Rana Barua appointed Havas India CEO
In a major first move as part of an aggressive growth strategy, Havas Group has bolstered its leadership strength with the appointment of Rana Barua...
gyro strengthens APAC team with new hires
gyro, part of Dentsu Aegis Network, has appointed Rhys Taylor to join the business as Head of Strategy Asia Pacific. In addition, Tim Micallef will...
Sizmek rolls out AI-driven fraud detection and filtration
Sizmek, the independent buy-side platform in the world, has launched a multichannel AI-driven fraud detection and filtration solution that identifies bots and other invalid traffic...
Scott Galloway: Amazon is ‘beating up’ on Google, Facebook and Apple
Scott Galloway’s book “The Four” is about tech giants Google, Facebook, Apple and Amazon and how they pose a threat to just about every other...
MediaMath Will Drop Supply Partners That Game The Auction
MediaMath will stop buying from supply partners that play auction games, preferring to create an economic incentive for fair, transparent programmatic auctions and put an...
IronSource Has A Tool To Help Devs Determine Ad Revenue At The User Level
Without a way to calculate ad revenue per user, optimization is just an educated guessing game. “I wouldn’t call it a complete blind spot, but...
Can AI Really Solve Your Problems?
Digital advertising buyers and sellers have a dilemma: as they’re seeing more mention of AI in ad tech conversations, they increasingly wonder whether they should...
Turning The Tables On Ad Tech Turnover
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Hulu’s star-studded campaign piles on the video views
Hulu nearly overpowered all the competition in video advertising this week with a celebrity campaign trying to position the service as just too good. It...
How Diageo is using Amazon Echo and Google Home
Diageo is plowing ahead in its use of popular smart speakers like Amazon Echo and Google Assistant with a new campaign that uses them to...
Shortlists Revealed: Ad Tech Personality of the Year & Rising Star
ExchangeWire is delighted to announce who is in the running to be awarded the prestigious titles of ‘Ad Tech Personality of the Year’ and ‘Ad...
Weekly Focus: JD.com Formally Unveils Thai Site with Joint Venture
This week, Chinese e-commerce giant JD.com has officially launched an e-commerce site in Thailand alongside local retail group, Central Group. The new addition is part...
