New Rocky Movie ‘Creed’ Becomes First Twitter Moments Advertiser This Weekend
Twitter isn’t wasting any time making money from its newest feature, called Moments. The new product, which debuted two weeks ago as a way to...
Category: Interactive marketing
Google Revenue and Income Rise as Mobile Contribution Grows
Revenue at Google grew to $18.7 billion in the third quarter, up 13% from the period a year earlier, its newly formed parent company, Alphabet,...
Inside Mashable’s Tool That Maps How Branded Content Is Shared
Mashable is making a science out of predicting when a story is about to pop around the web, and now it’s built a tool to...
Bayer Searches For Shop To Handle Digital Creative and Media
Bayer is searching for a digital creative and media agency of record for its Bayer Consumer Care division. The consumer care group includes its flagship...
Square, Mobile-Payments Company Led by Twitter CEO, Files for IPO
Square, the mobile-payments company founded and led by Twitter CEO Jack Dorsey, filed for an initial public offering. Square filed with an initial offering size...
Mobile Programmatic Display Ad Spending to Surpass Desktop This Year: eMarketer
Next year is predicted to be the one when overall mobile ad spending will surpass that of desktop ad spending, but now it seems something...
Zynga Starts Selling Sponsored Levels Created by In-House Agency
Zynga is looking to level up in-game advertising. The gaming company behind the “FarmVille” and “Words With Friends” franchises has developed a new ad product...
The New York Times Plans to Double Digital Revenue by 2020
New York Times Co. plans to double its digital revenue in the next four years by increasing the number of paid online subscribers and attracting...
Conde Nast Makes Big Events Into Snapchat Live Stories, Starting With Teen Vogue Young Hollywood Party
Conde Nast has struck a deal to post video on Snapchat from events such as Friday’s Teen Vogue Young Hollywood party and the Vanity Fair...
ComScore Merges with Rentrak to Build the ‘iPhone’ of Media Measurement
Two big names in digital audience measurement — comScore and Rentrak — are joining forces. Online measurement firm and Nielsen rival comScore will merge with...
BlackBerry’s New Phone Switches to Android
BlackBerry CEO John Chen said the company has found the low-point of its turnaround after second-quarter revenue plummeted and smartphone shipments hit their lowest since...
Facebook’s Oculus Taps Netflix, ‘X-Men’ to Bring VR Mainstream
Virtual reality won’t just be another technology for hard-core nerds, if Mark Zuckerberg gets his way. Facebook’s Oculus will sell movies, video games and streaming...
Creative Crowdsourcing Site Plays With Mattel Toys
Mattel is working with Tongal, an online community of artists, to create fresh videos featuring classic properties such as American Girl, Barbie, Hot Wheels and...
Top iOS9 Ad Blocker Is Pulled From Apple App Store — by Its Regretful Creator
The battle between advertising and ad blocking has been oversimplified. It’s become a conflict over whether ads are good or not. And on Friday a...
Acxiom Links Consumer Data Across Devices and Stores for Kellogg’s and Others
The marketing-data giant Acxiom said today that a new system from its LiveRamp subsidiary will let advertisers continuously track, target and measure the same consumer...
Payment Firm Stripe Launches Product to Help Retailers Sell Better on Mobile
Payment company Stripe is hoping to take mobile and social commerce to the next level — and make it a little bit easier. At an...
