World Federation of Advertisers’ Boss: Don’t Turn Consumers Off

The World Federation of Advertisers is issuing a major call to arms on ad blocking, urging its members to create an online environment that puts consumers first.

The Brussels-based marketing association — whose members include the world’s biggest marketers such as Procter & Gamble, Unilever, Coca-Cola, McDonald’s, Nike and Adidas, as well as national advertiser associations — has issued a three-point plan to lead the fight against ad blocking.

WFA Managing Director Stephan Loerke said that marketers must create international standards for digital advertising; allow consumers to establish clear preferences for the advertising they are willing to see; and then regularly monitor their responses.

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Via AdAge

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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