Uber Rival Gett Receives Loan From Russia’s Biggest Bank
Gett, an online taxi service that competes with Uber, attracted a $100 million venture loan from Russia’s largest lender, Sberbank, to fund growth in the...
Category: Interactive marketing
Netflix Begins to Allow Offline Binge-Watching
Netflix is making some TV shows and movies available for download to watch offline, providing its users a feature that has become a must-have for...
2016: The good, the bad and the future of digital marketing
However, while some of my “predictions” turned out to be fairly accurate, there have also been more than a few surprises over the last 12...
Vistar Enhances Out-of-Home Targeting With Brands’ Own Data
Vistar Media is teaming up with Acxiom’s LiveRamp to let advertisers deliver digital out-of-home ads based on their own customer data. Vistar gathers location data...
What are dark Facebook posts?
You might have heard of dark social or dark web – but this is something different. Let’s shine a light on the subject. Social posts...
Major Ad-Technology Company Bars Breitbart News for Hate Speech
AppNexus, a major advertising technology provider, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules....
Facebook Plans New Ways to Fight Fake News, Zuckerberg Says
Facebook founder and CEO Mark Zuckerberg said Friday night that the company was exploring new ways to fight the spread of “misinformation” on its social...
How programmatic out-of-home can aid influencer marketing campaigns
Everyone is looking for a method to create targeted content that audiences are searching for, through the right channels/publications which allow transparent measurement with positive...
Publicis Merges Digital Shops SapientNitro and Razorfish, Creating SapientRazorfish
Publicis Groupe’s Publicis.Sapient has merged the digital agencies SapientNitro and Razorfish to create the new global entity SapientRazorfish. SapitentNitro CEO Alan Wexler will lead SapientRazorfish...
Apple Said to Be Exploring AR Smart Glasses in Wearables Push
Apple is weighing an expansion into digital glasses, a risky but potentially lucrative area of wearable computing, according to people familiar with the matter. While...
10 ways the Donald Trump presidency could affect tech and media
Here are the 10 ways Donald Trump’s presidency could impact tech and media… 1. A corporate tax reform boon President-elect Trump has promised to enact...
UFC Returns to New York With Marketing Blitz
New York City’s Madison Square Garden is the nerve center of a battle the city hasn’t seen the likes of for more than 20 years....
Twitter’s COO Exits, With CFO to Fill Role
Twitter Chief Operating Officer Adam Bain, who built the company’s business model, is leaving just as the company works to address slowing revenue growth. Chief...
Three creative ways publishers and advertisers are combating ad blockers
Others are getting even more creative, or sneaky depending on your perspective. Here are three of the newest examples of publishers and advertisers targeting ad...
Siri vs. Alexa vs. Cortana vs. Google Assistant: It’s Battle of the AI Systems
The machines are rising. They are planning our days, making our reservations, ordering our cars. We talk to Alexa, Siri, Cortana and Google like we...
Facebook Is Bringing Its Ad Network to Apple TV and Roku
Facebook is bringing its ad network to Apple TV and beyond. The social network is feeling for new advertising ground in Apple TV and Roku...
