Data Alone Will Not Save You: Q&A With 1-800-Flowers’ Digital Guru
Amit Shah, senior VP-online, mobile and social media at 1-800-Flowers.com, is tasked with managing the gifting brand’s digital touchpoints. Over the course of his six...
Category: Interactive marketing
The best APAC digital marketing stats from December 2016
30% of online sales in SE Asia through social That astonishing estimate comes from consulting firm Bain & Co and is reported in the Wall...
See Brands Live-Tweet the Coming New Year
Here’s how marketers are trying to use New Year’s to their advantage. Continue reading at AdAge.com Via AdAge
See Brands Live-Tweet the New Year
Here’s how marketers are trying to use New Year’s to their advantage. Continue reading at AdAge.com Via AdAge
Brother Of JonBent Ramsey Files Defamation Suit Against CBS
The brother of JonBent Ramsey is suing CBS and a slew of others for at least $750 million, claiming he was defamed after the network...
Bigger Isn’t Always Better: See Brands’ 5 Most Engaging Twitter Posts of 2016
As video marketing continues its march on social media, it’s no suprise that four of the five most engaging posts on Twitter this year are...
The future of programmatic: 2017 and beyond
Thanks go to our trio of experts for providing some cogent analysis: Chris O’Hara, Head of Global Marketing, Krux (Salesforce DMP) Emily Macdonald, Head of...
Now Marketers Can Ask Alexa How Their Ad Campaigns Did
That voice-activated Alexa system isn’t just for asking trivia questions, finding nearby movie times or creating a shopping list. For marketers, now it’s for work,...
As IoT Ads Become Reality, Privacy and Security Concerns Follow
Ads have already come to the so-called Internet of Things, an Interactive Advertising Bureau report has found. The trade organization surveyed consumers about “IoT” devices,...
Deal for Neustar Is a Twist in Battle to ID Consumers Across Devices
Neustar is in a race with a handful of marketing data and technology services firms to be the go-to choice for consumer identity and connectivity...
How CRM and a DMP can combine to give a 360-degree view of the customer
Of course, there is a clearer dividing line between marketing tech and ad tech: personally identifiable information, or PII. Marketers today have two different types...
Bezos, Sandberg, Musk Said to Be Attending Trump Tech Summit
Amazon.com CEO Jeff Bezos and Tesla Motors CEO Elon Musk will be among those attending President-elect Donald Trump’s gathering of technology industry leaders Wednesday in...
Facebook Reveals New Advertiser Number Flaws
Facebook has found more flaws in its ad stats, and is making changes to give advertisers more accurate numbers. This time Facebook said it will...
CoverGirl’s Influencer Chatbot Is Smart, Funny and Responsive
CoverGirl has released what it claims is the first influencer chatbot marketing campaign, using a program designed to emulate a real person’s conversational style. The...
What Amazon Go Means for the Future of Retail
It’s not quite Minority Report’s eyeball-scanning Gap store, but it’s pretty close. On Monday, Amazon announced Amazon Go, the tech company’s latest disruption of the...
Econsultancy’s Certificate in Digital Marketing & Google AdWords Qualified Individual Certification **HRDF Claimable** – Malaysia
Course Details Econsultancy and ClickAcademy Asia are proud to launch the first world-class Certificate in Digital Marketing programme in Malaysia catering to senior managers and...
