UFC Returns to New York With Marketing Blitz
New York City’s Madison Square Garden is the nerve center of a battle the city hasn’t seen the likes of for more than 20 years.
Ultimate Fighting Championship (UFC) is re-launching in New York this week with a headline match-up between Conor McGregor and Eddie Alvarez at MSG on Saturday, Nov. 12.
Mixed martial arts combat was banned by New York state legislators in 1997, when it was largely unregulated, but in April this year, Gov. Andrew Cuomo signed a law legalizing the sport, bringing it in line with the other 49 states.
