UFC Returns to New York With Marketing Blitz


New York City’s Madison Square Garden is the nerve center of a battle the city hasn’t seen the likes of for more than 20 years.

Ultimate Fighting Championship (UFC) is re-launching in New York this week with a headline match-up between Conor McGregor and Eddie Alvarez at MSG on Saturday, Nov. 12.

Mixed martial arts combat was banned by New York state legislators in 1997, when it was largely unregulated, but in April this year, Gov. Andrew Cuomo signed a law legalizing the sport, bringing it in line with the other 49 states.

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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