Siri vs. Alexa vs. Cortana vs. Google Assistant: It’s Battle of the AI Systems


The machines are rising. They are planning our days, making our reservations, ordering our cars. We talk to Alexa, Siri, Cortana and Google like we would a human assistant.

But how do these AI systems compare? Here’s a look at what they do, how they’re marketed and what they’ll do next.

Siri

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Via AdAge

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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