All the digital news you missed this week
Instagram launches shopping This week, selected iPhone users in the US may be seeing shoppable Instagram posts from the likes of Kate Spade, JackThreads and...
Category: Interactive marketing
Google Ran Secret Video Ad Experiments and Here’s What It Found
YouTube ran a series of secret ad tests to help brands get a sense of what works in digital video and what grabs people’s attention...
Facebook Pushes Back Against Report of Housing Ads Targeted by Race
Facebook is not about to apologize for enabling ad targeting based on racial or cultural attributes. Far from it, the whole point of Facebook’s advertising...
Amazon Spooks Investors With Warning Holiday Sales May Miss Estimates
Amazon forecast a holiday quarter with operating income that may break even and sales that could miss estimates. The outlook spooked investors accustomed to widening...
Designer Philippe Starck Is Helping China’s Xiaomi Go More Upscale
China’s Xiaomi made its name with good-quality, low-priced smartphones and gadgets. But a product launch event in Beijing just made clear how the company is...
Newsjacking the US election: Six brands playing the Trump card
Amidst the ongoing throw downs, exposures and slew of controversies, a number of brands have been using the combined power of the press and political...
Microsoft Turns to Its Paid Endorsers After Surface Blowback From Coach Belichick
Microsoft went on the offensive Friday with testimonials to its Surface tablet, the official tablet of the NFL, three days after New England Patriots head...
Adobe Adds New Capabilities to Analytics Platform
Adobe is adding a slew of new capabilities for its Analytics platform that it claims will make it more accessible to new users and easier...
Netflix Subscribers Surge Thanks to ‘Narcos,’ ‘Stranger Things’
Netflix added 3.6 million subscribers in the third quarter, buoyed by the hit series “Stranger Things” and “Narcos,” hushing skeptics of its strategy to globally...
EBay Should Have Done ‘Extreme Vetting’ of Ken Bone
Ken Bone has gone from internet fame to internet shame, unfortunately for brands capitalizing on his 15 minutes. EBay, for example, made a brilliant post...
FTC Shuts Down Pop-up Ad Scammers
The Federal Trade Commission just shut down the operators of a multinational tech support company that tricked people with alarming pop-up ads. The agency announced...
Four implications of Snapchat’s update to its Stories page
Users that have updated the app recently will find that: The Discover channels have been demoted to the bottom of the feed. Snaps no longer...
FCC Privacy Plan Could Hamper Verizon’s Data Integration With AOL and Yahoo
Privacy rules proposed by the Federal Communications Commission could prevent Verizon from fully exploiting the data assets it obtained by acquiring AOL in May 2015,...
What would a Twitter acquisition mean for marketers?
If a deal does finally materialize, Twitter’s future could be very different than the one it currently faces as an independent entity. Here are some...
Spongebob’s ‘Soul’ and Other Weird Stuff Selling on Facebook
Facebook’s Marketplace has everything: half-eaten pizza, sad tomatoes, goblin keychains, opened Gatorades. There are even pot and snakes for sale. The joke items hopefully were...
AT&T Building Niche Streaming Network VRV as CollegeHumor Joins Lineup
AT&T and media executive Peter Chernin are doubling down on their efforts to convince the YouTube generation to pay for videos. The owners of Otter...
