The Unintentional Hilarity of Apple’s Watch Hyperbole
I’m a fan of Apple products. I’ve never stood in line for Apple products, because lines are for barbecue, not for gadgets. But I have...
Category: Digital Marketing News
Why old-school newsletter publisher SmartBrief is giving content a try
While publishers are discovering the old-school allure of the email newsletter, a longtime user of the form, SmartBrief, finds itself facing more competition than ever....
Ad Tech’s Rough Ride on Wall Street Continues With Latest IPO
The first ad-tech IPO since July 2014 showed why companies in the category have shied away from Wall Street. Maxpoint Interactive, a marketing automation company...
ANA Pans Obama’s Consumer Privacy Bill of Rights
The nation’s largest advertisers have joined other critics of President Barack Obama’s plan to restrict how companies can handle the private information of Americans. “This...
OpenTable battles just-reservations rep
OpenTable wants to be about more than open tables. The restaurant reservations system has unveiled a website refresh, a rebrand and a new pitch to...
HTC Hopes to Challenge Sony, Facebook in Virtual Reality Space
HTC Corp. is working with Valve Corp. to challenge Sony Corp. and Facebook Inc.’s Oculus as an early player in the virtual-reality market. HTC Vive...
State of the Industry Report: Programmatic TV
The post State of the Industry Report: Programmatic TV appeared first on Digiday. Via DigiDay
Is Dove’s #SpeakBeautiful Twitter Campaign an ‘Egregious Overstep’?
Another Dove campaign positioning the brand as the friend of female self-esteem is being accused of Doing It Wrong. If you missed the Washington Post’s...
Pinterest’s plan to win over agency creatives
Pinterest’s head of brand and agency strategy Kevin Knight administered a simple test on Tuesday. Splashed on an extra-large screen monitor behind him were two “pins,”...
Facebook’s Most-Shared Publisher to Start Paying Its Quiz Makers
Even if you’ve never heard of PlayBuzz, you’ve probably come across its end product. Its platform is behind such Facebook quizzes as “Which Disney Mom...
The challenges of ads on YouTube Kids
YouTube is coming for your children. On Monday, the video-streaming platform plans to release YouTube Kids, an Android app for tablets and smartphones that offers children...
Too Cold to Go Outside? A Startup Will Deliver Vogue to Your Door in Minutes
Too cold or lazy to visit a newsstand to buy Vogue’s March issue? Well, lucky for you, cold, lazy person, a startup called Postmates will...
AT&T Gives Discount to Internet Customers Who Agree to Be Tracked
How much do cookies cost? For AT&T’s fiber-optic internet customers, they’re $29 a month. When the telecom giant brought its speedy broadband service, GigaPower, to...
Tinder doesn’t allow ads — here are all the ads on Tinder
Brands have run into a difficult time when it comes to Tinder advertising. Just earlier this month, Gap’s new campaign, which planned to feature Tinder...
The Justine Sacco redemption tour: Too little too late?
Justine Sacco made headlines a little over year ago when a very ill-conceived tweet she sent burst into viral flames. Sacco was the head of...
Vivaki Overhauls Its Trading Desk
Publicis’ programmatic arm Vivaki no longer wants to buy ads. The organization has completed a major reassignment of its ad traders, sending 120 employees out...
