Twitter Kickstarts Logged-Off Crusade With Cricket In India
In its first orchestrated crack at reaching users beyond its walls, Twitter is turning to a massive market: India. During the lead up to the...
Category: Digital Marketing News
Why ad viewability is digital media’s top concern
When Forbes Chief Revenue Officer Mark Howard asked a crowd of digital media execs on Monday afternoon whether any of them had transacted an ad buy...
Twitter CFO’s Twitter Hacked
Anthony Noto — the chief financial officer for Twitter, the executive largely responsible for reversing the company’s rocky reception on Wall Street — has had...
Lucky Magazine Lays Off About 10 Staffers
Lucky magazine, the women’s shopping title that was once a blockbuster success for Conde Nast, laid off about 10 staff members this week. One person...
What’s on the mind of top brands right now
It’s marketer-palooza at the Association of National Advertisers’ ANA Brand Conference in Dana Point, California, with brands and agencies (and of course, vendors) coming together...
LinkedIn Sells Nearly Half a Bill Dollars in Ads Last Year
LinkedIn’s advertising revenue reached $153 million in the fourth quarter, a 56% increase over the same time the year prior, the company said Thursday. Advertising,...
Why Twitter’s more popular on Madison Avenue than Wall Street
Dick Costolo has been under attack lately, with activist investors calling for him to be removed as Twitter CEO. But you won’t hear such complaints...
RadioShack Prepares to Sell Stores to Sprint in Bankruptcy Deal
RadioShack is preparing to shut down the almost-century-old electronics chain in a bankruptcy deal that would sell about half its stores to Sprint and close...
The Digiday Super Bowl 2015 live blog: Everything but the game
Welcome to Digiday’s weekend-long (and a bit on Monday) coverage of the 2015 Super Bowl, set to be played Sunday evening in Phoenix, Arizona. You’ve...
ANA, 4As and IAB Declare Victory Over the Click-Through, Want Your Data
Three of the largest ad industry trade groups say they have finally struck down the click-through. In an open letter to their members, the Association...
Facebook’s Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar
Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to...
Bloomberg aims for broader audience with new site
Bloomberg Media Group unwrapped its long-awaited flagship website today, one of the most visible efforts by the company to jumpstart its revenue growth. The new...
Cable Pushes to Exclude Netflix From Net Neutrality Protections
Internet service providers led by Comcast are pushing to protect from federal regulations their ability to demand fees from high-volume data users such as Netflix....
Agencies want to read your brain waves (but, for now, your devices will do)
Consider the mood ring. This liquid crystal thermometer — probably the world’s first “wearable,” in the current meaning — was marketed as a way to...
Inside Snapchat’s original media ambitions
Snapchat wants to be more than just a distribution channel for other media companies; it’s planning on becoming a publisher itself. When Snapchat launches its...
Netflix’s Subscriber Numbers Beat Estimates as It Spends More on Marketing
The number of people who subscribe to Netflix has become a really important number. A few months ago Netflix reported that not as many people...
