AT&T Gives Discount to Internet Customers Who Agree to Be Tracked
How much do cookies cost? For AT&T’s fiber-optic internet customers, they’re $29 a month.
When the telecom giant brought its speedy broadband service, GigaPower, to Kansas City, Mo. on Tuesday, it came with two prices: a standard option of $70 a month, and a steeper $99 price for customers who opt out of its web browsing tracking.
“We want to give customers a choice,” an AT&T spokeswoman said in an email. “This makes it possible for customers to receive more relevant offers and advertising based on their browsing activity.” The company declined to comment on the advertisers involved or if the offering would extend to its larger U-Verse broadband business.
