5 charts that show just how out of touch brands are with customers
Brands like to talk about how well they know what their consumers want. But the truth is, they’re barely scratching the surface. That’s the big takeaway...
Category: Digital Marketing News
Jay Z’s Launch of Tidal Is Far From Pitch Perfect
Jay Z is recruiting music’s biggest names to make his high-fidelity streaming service, Tidal, seem like a real threat to Spotify, Pandora and whatever Apple...
Inside Condé Nast’s video deals
At Condé Nast, yesterday’s competitors are today’s collaborators. Condé is striking video-distribution deals with publishers such as BuzzFeed, Vox and ABC News, media companies it...
TV Networks Put Subscriber Caps on Skinny Bundles and Streaming Video Services
Thinking about joining the ranks of cable cord-cutters and signing up for Sling TV? Better act fast. The companies whose channels are included in Dish...
Card-linked marketing, explained
We live in a pretty cashless world. Most of us use our credit or debit cards to pay for a majority of our purchases. If...
Tumblr’s First CMO Stephanie Dolgins Will Also Oversee Its Media Deals
Yahoo expects Tumblr, the social network it bought in 2013 for $990 million, to pull in $100 million in revenue this year. To help it...
Despite Tech Media’s Obsession, Big Brands Aren’t Rushing to Meerkat, Periscope
Typically the bigger the brand, the longer it takes them to adopt the hottest new social app. Case in point: trendy live-streaming apps Meerkat and...
How Casper is upending an industry, one mattress at a time
Subscribe: iTunes | RSS | The mattress industry generates $13.5 billion in sales annually but one start-up thinks it’s in dire need of innovation. Two-year-old...
T-Mobile’s Latest Promotional Ploy: Free Netflix
First it was music streaming. Now, T-Mobile is giving away Netflix in its bid to lure away subscribers. In a tweet on Wednesday, CEO John...
Inside BuzzFeed’s plan to prove its native ads work
By the standards of BuzzFeed, which tries to maximize how much its content is shared, its campaign for Toyota was a hit. Of everyone who...
Government Lets Amazon Test Its Drone Delivery After All
Amazon’s effort to expand its research into the viability of delivery drones has gotten a boost from U.S. regulators who granted the company permission to...
Ikea celebrates the everyday heroes in our lives and more cool creative from Europe
This is the seventh installment of Digiday’s series highlighting interesting, creative, funny or otherwise notable digital projects from around the globe. While these lists are by...
Q&A: Hulu’s Peter Naylor on Selling Stephen King (and the NewFronts)
Last year around this time, seasoned ad sales exec Peter Naylor was heading into the annual Digital Content NewFronts with a new gig. He had...
Starbucks wants to mend race-relations in America
Would you like some race-talk with your Venti caramel macchiato? How about a breakfast sandwich while we chat about the disproportionate number of incarcerated African-Americans in the...
Like-pocalypse now: The biggest losers in the Facebook purge of 2015
Facebook is purging likes from inactive accounts, and Etsy’s Facebook page has been completely decimated. Etsy, the platform for buying and selling homemade goods, lost nearly...
Coming to Snapchat: live sports broadcasting
Snapchat has grand ambitions to become a dominant mobile media platform, and it has taken one step closer with live sports. The popular messaging and media-consumption app...
