Help wanted: Netflix movie publicist. $400,000 including options
Netflix Inc. has turned heads in Hollywood by spending billions of dollars to lure filmmakers and viewers from rival TV networks. But it’s also frustrated...
Category: Digital Marketing News
How Bleacher Report is turning House of Highlights into a business
House of Highlights has been a slam dunk for Bleacher Report on Instagram. Now, the Turner-owned sports media publisher is focused on building a business...
Twitter joins Facebook, Google in banning crypto coin sale ads
Twitter is joining Facebook and Google in banning advertisements for initial coin offerings and token sales on its social-media platform. “Advertisement of Initial Coin Offerings...
Facebook’s Carolyn Everson goes on the defensive
Carolyn Everson, VP of global marketing solutions at Facebook, says she actually started her fix-it tour (our words) days before CEO Mark Zuckerberg ventured out...
‘Activism as brand strategy’: Brands capitalize on Facebook-Cambridge Analytica scandal
With Facebook reeling after revelations that an app maker exposed millions of user profiles and then gave that user data to Cambridge Analytica, marketers, barring...
Exclusive: WPP tapped Cambridge Analytica to go after Army’s ad business
The data firm of the hour, Cambridge Analytica, also had interactions with at least one advertising agency, Ad Age has learned. WPP teamed up with...
Too little too late? Facebook to now audit developers for data abuse
Mark Zuckerberg on Wednesday finally broke his silence about the abuse of data on the platform by Cambridge Analytica, promising to redouble efforts to safeguard...
‘You have to pay to play’: Confessions of an influencer on Facebook’s algorithm changes
When Facebook changed its algorithm to favor content from friends and family in January, ad buyers began telling their clients to focus on influencer content...
Emotional fuel at SXSW
Brand activations at SXSW, considered by some the Super Bowl of experiential marketing, have shown yet again why experiential, once viewed as an ancillary piece...
Facebook Suspends Trump Election Data Firm for Policy Breach
Facebook has suspended Cambridge Analytica, a data company that helped President Donald Trump win the 2016 presidential election and which may have collected data from...
How Facebook Is Luring Media Partners to Its Planned Video News Hub
Facebook’s latest media ambitions include long-form news programs, too. Details are starting to emerge about the news section Facebook has said it will build in...
As clients bring more in-house, agencies play headhunter roles
As companies continue to do more marketing on their own, a future role for agencies might be as recruiters. When Redstone Federal Credit Union was...
Remotely Entertaining SXSW: The Future of Weed Marketing
The U.S. legal cannabis industry is headed for an all-time highand weed companies aren’t the only brands that have new territory to explore. Faith Popcorn,...
What Makes an App Great for Kids Might Surprise You
Illustration by Pete Ryan When Raul Gutierrez’s son was in kindergarten, he asked if he could give up his birthday party and get an iPhone...
End of an era: Media buyers are ditching the much-hated RFP
Despite all the automation that’s come to media, the request for proposal has hung around like a bad retargeted ad. Sellers chase RFPs but only...
How Cryptokitties Killed Grumpy Cat at SXSW
“New Kids on the Blockchain.” “Bad Crypto Meetup.” “Initial Taco Offering.” These are real names of events about blockchain scheduled for South by Southwest 2018....
