PopSugar is selling its own line of beauty products
PopSugar has spent years trying to show advertisers that it can help them drive purchases. Now it’s about to see if it can get its...
Category: Digital Marketing News
Twitter Says It Is Implementing Measures to Prevent Crypto Scams
Twitter is attempting to halt alleged cryptocurrency-related scams spreading via its platform, joining fellow social media companies in striving to cut down on harmful content....
SXSW Preview: A Lot More Than Booze and Tacos
Credit: Illustration by Josh McKenna The annual massive tech conference South by Southwest is known as the Super Bowl of over-the-top experiential marketing. Past years...
From neural nets to autonomous machine learning algorithms: The many different ways marketers define AI
Artificial intelligence is one of the marketing industry’s principal buzzwords right now. Like many en vogue terms, definitions can range all over the map. We...
Remotely Entertaining: Walking the Floor at Mobile World Congress
The sprawling Mobile World Congress in Barcelona has ended for another year but not before Ad Age Editor Brian Braiker got a floor tour from...
All that ails WPP and the wider agency business
In 2017, WPP, the bellwether of the ad industry, had its worst year for revenue growth since 2009, as the agency network wrestled with issues...
Ad Lib Podcast: Po.et CEO Jarrod Dicker on Why Blockchain Could Save Publishing
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Subscribe to Digiday’s new video briefing
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Amazon, Roku and Apple Under Pressure On NRA TV
Social media protestors are asking streaming video platform providers including Amazon, Roku and Apple TV to stop carrying the National Rifle Association’s digital TV network....
Digiday Research: How Japanese publishers are approaching programmatic
Earlier this month at the Digiday Publishing Summit in Kyoto, Japan, we sat down with 40 executives from international publishers to get their thoughts on...
Google Debuts AdSense ‘Auto Ads’ for Publishers
Google on Wednesday offered web publishers an optional update to its AdSense system that it says uses machine learning to choose the best ads to...
Video Advertising Puts Super Bowl Campaigns in the Rear View
The weekly Viral Video Chart has shaken off the after-effects of the Super Bowl, with only one campaign from the game remaining in our top...
Facebook ad exec tweets show the perils of transparency
Facebook execs have been using Twitter as a bullhorn to get their point of view on Facebook’s myriad issues with publishers across — a strategy...
Waymo Wins Approval for First Driverless Ride-Hailing Service
The first U.S. commercial ride-hailing service without human drivers has been approved. Waymo, a unit of Alphabet Inc., got a permit in late January from...
On the hunt for subscriber growth, US publications look abroad
As American news publishers get more serious about consumer revenue, more of them have begun looking abroad. In 2017, The New York Times grew its...
