What Makes an App Great for Kids Might Surprise You


Illustration by Pete Ryan

When Raul Gutierrez’s son was in kindergarten, he asked if he could give up his birthday party and get an iPhone instead. “I was horrified,” Gutierrez says. “This was the centerpiece of his year, and he was willing to sell out his friends for this … thing.”

His son got the phone.

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Via AdAge

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.