Exclusive: WPP tapped Cambridge Analytica to go after Army’s ad business
The data firm of the hour, Cambridge Analytica, also had interactions with at least one advertising agency, Ad Age has learned.
WPP teamed up with the controversial company in a bid to win the U.S. Army’s ad business, according to people familiar with the situation.
The Army is undergoing an agency review for its account, with agency holding-company giants WPP, Omnicom and Interpublic Group in contention. Interpublic’s McCann has been handling the account for years, but its contract is up in September.
